Whether you’re a start-up business or already established, bumping your website on Google can be challenge due to high competition. It takes time and strategy, and sometimes money, to boost your ranking.
You may even hire a reputable SEO agency (like GrowTraffic) for help creating and strategizing content.
There are many things you can do yourself to bump your website on Google. This blog will give you some tips on some things you can do to improve your site’s ranking.
Ways To Bump Your Website On Google
Register Your Site With Google Search Console
Google Search Console is a service Google offers where you can submit individual URLs and sitemaps for crawling. Submitting your website to this service lets Google know that your website exists – something that is necessary in order for your site to appear in the SERPs (Search Engine Results Pages).
It also has other tools available for use. You can use the Search Console tools to measure traffic and performance of your site, as well as fix technical issues. Additionally, you can analyse your site’s clicks, impressions, and position on Google Search.
And the best part? It’s free!
Register With Google My Business
Another free Google tool! (But only if your business has a physical location.)
Creating a profile on Google My Business can benefit your business by helping it appear in relevant geographic search results.
With a verified profile, you can discover what keywords people use to find you. You can also get insights in order to understand how your business connects with its customers. Managing your profile is simple and adding up-to-date information has never been easier.
Target Specific Keywords
You want to be targeting the specific keywords and long-tail keywords that customers are searching for. Search engines will find your content easier and display it in the results pages. Performing keyword research will help you determine which keywords to focus on when creating content.
Popular keywords have higher amounts of traffic, so they have the most competition. It’s best to try and focus on keywords that generate a reasonable amount of traffic, rather than competing against established businesses by using the most popular keywords.
For example, a popular keyword may be ‘SEO’. So instead of using just ‘SEO’ (Search Engine Optimisation) in your content, you can research this keyword to find long-tail keywords or phrases that are just as appropriate.
Those targeted keywords need to be put to use throughout your content. So page titles, meta descriptions, URLs, and page headings.
Google uses this information to index your content and determine its relevance in searches using your preferred keyword(s).
Meta descriptions are important for first impressions. In the SERPs (Search Engine Results Pages), the first thing a user will see is your page title and a meta description. So the better yours is, the more click-through rates (CTR) your site will have. Pages with high CTR can improve your site’s placement.
A website that is easy to navigate will be visited more. And if the website offers valuable information, visitors will stay longer. They’ll click to other relevant pages and your search rank will improve.
Additionally, it’s essential that your site is not only mobile-friendly, but loads fast, too. Most internet users will rely on their smartphones when they don’t have computer access. Because of this, it’s key that the website is suitable for mobile use, and that it doesn’t take a long time to load.
How many times have you used the internet on your phone and grown frustrated because the site is slow? Because I know I have.
Most of the time, people don’t have the time to be waiting for your site’s information to load, so they’ll visit a different one instead. We don’t want this. This is bad for us. So, a mobile-friendly page and quick loading speed fixes this problem.
GrowTraffic is a multi-award-winning agency, specialising in SEO and digital marketing.
If you’re interested in starting or improving SEO on your website, then contact us!
You can call on 0161 706 0012, email [email protected]