If you are a small business owner working all the hours you can to grow your company, or you are an entrepreneur with some great ideas but no route to market, starting out can be a really tough time.
You have this superb product or service that you know everybody will love, you have an all singing and dancing website that you are truly proud of, you have invested heavily in to your ideas, but you just can’t quite put your finger on why you are not yet reaping the rewards for all your hard work.
It’s demoralising, demotivating and down right frustrating.
This is where you need some magic dust sprinkling to kick start your dreams and ambitions, that one lucky break as they say, could turn your dream in to a reality, your small business in to a FTSE 100, and you in to the next Richard Branson flying your own jet.
Well although SEO isn’t magic dust, it can certainly help to open up your business or your ideas to a global audience, giving you the leg up you were hoping for.
Want to know more about SEO can help your brand? Read on…
Let’s Start With Researching The Market
First of all, have you tested the market for how well your product or service would be received? Doing your market research is invaluable to the success of your business idea. This can be done in various ways;
- Focus Groups
- Conducting Personal Interviews
- Product Trials
Or you can try
- Google Analytics
Carrying out this research can seem a bit laborious and time consuming, but it will save you a whole load of heartache later in the process, and crucially, it will help you determine those keywords and phrases that will set your business apart from others.
You will have gained a clearer understanding of what it is people are actually looking for, simply by asking the questions others are afraid to ask, and, to be frank, you are tapping in to the psychology of your potential customers.
Digitally Marketing Your Brand
So once you have tested the market and picked up on these keywords, you need to make sure they are utilised to their fullest potential in your digital marketing strategy.
This is where the SEO comes in. In case you didn’t know, SEO is Search Engine Optimisation.
In other words, your sparkly, shiny website is out there in Internet Land but it’s no good whatsoever, if search engines such as Google or Bing are not finding it when people are searching for your products or services. This is generally down to websites which, granted might look fantastic, but are not being optimised with keywords and phrases that the search engine algorithms are looking for; thus your website does not rank when people put in that crucial search.
Marketers and Business Guru’s will try to convince you that it’s all very technical, and in some respects, it is. I am still trying to get to grips with some of the technicalities of SEO, and I honestly don’t think I ever truly will understand all of the jargon, my brain does not work in that capacity. The point is though, you don’t have to understand it, to make it work.
What you do have to understand of course, is the market place you are in, and this is where that market research and Google Analysis you did will stand you in good stead.
Because if you understand your market and the people you want to connect with, you will understand the language that is used, and you will be able to maximise your SEO to help your website rank so that customers can find you easily, and your digital marketing strategy will suddenly have a purpose it didn’t have previously.
How Does SEO Boost my Rankings?
So, the content on your website needs to reflect what people are searching for, that’s it.
You don’t have to be a magician, (or if you come across one and they have that magic sprinkling dust, give them my number).
You just have to be using the right words, the correct vocabulary and a little bit of industry language, and you will connect with your future buyers. **
The Digital Era is one that is fast paced and somewhat frantic, but it could be argued, that is also one where we are thankfully becoming more connected, just in a different way to which we are used to.
Psychology, and connecting with people is an important part of how we do business, people are so much more aware of what they want, and what they don’t want, and because of the internet, it truly is a global market place.
SEO gives business owners and entrepreneurs the platform to espouse their ideas and brands to their audiences with the availability of information 24/7.
By keeping content up to date, writing interesting blogs and articles, or producing infographics that can be shared on social media and all the while, utilising those keywords and phrases, this will optimise your website and help it rank in search engines.
** And in case you were wondering, I mentioned “a little bit of industry language” because as I will testify, nobody wants to sit and read a whole page of industry jargon to find out what it is your company has to offer.
Obviously, demonstrating industry knowledge and expertise is necessary, but jargon is a big No No in my opinion, it just turns people off because people can’t connect with you, and that is ultimately what you want. Unless of course, you are wanting to connect with very technically minded people, and they like jargon…
So if you are feeling empowered, motivated and you’ve found that little bit of magic to connect with your customers through SEO that’s great, give it a go. However if you are still a bit baffled about how SEO can help you connect then give us a call here at Grow Traffic.
But we will do our research on what it is you want to communicate and optimise your website to its fullest potential.
You can contact us by emailing [email protected] or giving us a bell on 0161 706 0012.