In the ever-evolving landscape of online business, staying ahead of the curve is crucial for maintaining a competitive edge. You may be searching for signs that it’s time to reevaluate your SEO strategy – if this is you, you’re in luck! This blog aims to explore exactly that, here I will aim to answer the frequently asked question – how do I know if we need to change our SEO strategy? It is no secret that SEO plays a crucial role in driving traffic to your website and enhancing your online visibility. However, as algorithms change and user behaviours evolve, it’s important to reassess whether your current SEO strategy is still effective.
Signs You Need To Change Your SEO Strategy?
If you are looking for signs you need to change your SEO strategy – look no further!
It can be tough to know if you need to change your SEO strategy, so here I will offer some key things to look out for…
Decline in Organic Traffic
If you start to notice a drop in organic traffic to your website, it could be a red flag. Changes in search engine algorithms, increased competition, or shifts in user behaviours and personas may be impacting your rankings. Regularly monitoring your website analytics to identify any downward trends in organic traffic will help you notice when it is time to switch things up.
Lack of Keyword Relevance
Keywords are at the heart of a successful SEO strategy. With that being said though, keywords and their impact can change. If your keywords are no longer aligning with your goals or your audience, it’s time to reassess. Keyword research is something that evolves and continuously changes to keep in line with your business goals. Identifying new trends will help you revisit your keyword research and realign your content to reflect that.
Poor Conversion Rates
High traffic doesn’t mean much if they don’t translate into conversions. If your website is attracting visitors but failing to convert them into customers or leads, it’s an indication that you may need to change your SEO strategy. If you are experiencing poor conversion rates, it may be time to analyse your landing pages, calls-to-action, and user experience to identify areas for improvement.
Outdated Content
If you have read my blog posts before, it is likely that you are becoming sick of me saying – content is king! If content becomes outdated or no longer relevant, it can hugely affect your rankings and the relationship you build with your target audience. Creating evergreen content, or refreshing content is crucial for keeping on top of algorithm changes and SEO updates.
Mobile Experience Issues
Mobile is becoming the most popular portal to access websites, their content and other platforms. Due to this, it is absolutely essential that websites are responsive to mobile – if not, it is most definitely time to change your SEO strategy. Search engines largely prioritise mobile friendly sites so if you don’t fall into this category, you will simply fall behind your competitors. Ensuring a seamless experience of your site across a variety of devices can improve your SEO strategy.
Competitive Landscape Changes
Industry trends can continuously change – but so can your competitors. If they are upping their SEO game, that is a huge sign that you should too so you don’t get left behind. Your competitors continuously outranking you or new players being introduced to the game are two huge signs to revisit your strategy.
Algorithm Updates
Search engines frequently update their algorithms to provide more relevant and accurate results. The most recent update is the Helpful Content Update which heavily prioritises helpful and valuable content to its readers. Changes to algorithms can greatly impact your position in the SERPs so it can always be useful to revise your SEO strategy in times of changes and updates.
Ineffective Backlink Profile
An effective SEO strategy doesn’t just encompass on-page elements. Off-site SEO is a huge element of a thoroughly successful SEO campaign. Backlinks are a key factor in off-page SEO success. If your backlink profile consists of low-quality or irrelevant links, it can have the opposite effect as intended, harming your rankings. Ensure your backlink profile is rich with high-quality, relevant links to improve your SEO strategy.
How Do I Know If We Need To Work with GrowTraffic To Change Our SEO Strategy?
As proven in today’s post, adaptability is key to long-term success when it comes to SEO.
You may need a helping hand when it comes to changing you’re SEO strategy, maybe some parts of today’s blog have gone over your head, or you have identified you don’t have time to prioritise these all important elements. This is where we stand up!
If you identify any of the signs mentioned above, it’s a clear indicator that it’s time to reassess and potentially adjust your SEO strategy. And if you need a helping hand in being proactive about this – get in touch with our team today.
