Don’t worry we’ve all been there… You’ve invested your time into keyword research and identified the best keywords for your website and now you’re not sure if these keywords are still relevant?
With trends changing so quickly in the digital world, it’s completely understandable to worry about the relevance of your keywords! Afterall, keywords are an important part of SEO and are crucial for increasing traffic to your website.
What Are Keywords?
OK, let’s go back to basics. Keywords and phrases describe the content of your web page and are the search terms that people type into search engines.
Having relevant keywords and phrases makes it possible for potential clients to find your website through search engines such as Google and Bing.
Your chosen keywords should be used regularly within your website content to put your website ahead of competitors and attract relevant, organic search traffic. Because what’s the point in having a beautifully designed website if nobody’s ever going to find it?!
There are two types of keywords; head keywords and long-tail keywords. Head keywords are popular, broad keywords which have a high search volume. However, head keywords have strong competition when it comes to ranking.
Long-tail keyword phrases are very specific to what you are selling and have far less competition yet a lower search volume. Throughout your website, there should be a mix of carefully researched head keywords and long-tail keyword phrases.
Why Do Keywords Matter To SEO?
There are several ways in which people can find their way onto your website. For example, they can click on referral links from other websites, they can be directed to your website by your savvy social media posts or they can directly search for your website by typing in your URL or clicking on a bookmarked link.
These are all great ways of getting potential clients to your website, however, none of them are quite as effective as search. Search can make up more than 40% of all traffic to your website, but only if your website it correctly optimised for search engines.
Keywords are one of the main elements of Search Engine Optimisation. If used properly, keywords will allow your webpage to rank higher on the search engine results and put it directly in front of people who are searching for that specific phrase.
When search engines such as Google are ranking your web pages, they will look at your content. So, if you want to make sure Google understands exactly what you are talking about, it’s crucial to regularly use the correct keywords when adding content and optimising your website.
How Do I Choose The Right Keywords?
Choosing the right keywords is all about understanding your audience. The way you describe your product or service in your content may be completely different than how your audience is searching for it!
To create content that ranks well in search engines and drives visitors to your website, you have to get inside the head of your audience. You need to have a good understand of your audience’s needs, including the language they use and the type of content they are looking for.
Deciding on the right keywords is a tricky process and often requires a bit of trial and error. A good old brainstorm is a great way to create a useful list of relevant terms and phrases that your target customers are most likely to use.
Then, to find exactly what your potential customers are looking for, you should do plenty of SEO keyword research. Many people make the mistake of only doing SEO keyword research once, when in reality, SEO keyword research should be a regular, ongoing process.
There are tools such as Google’s Keyword Planner, which can provide in insight into which keywords are best for your business.
Using keywords that are TOO popular will not make you stand out from the competition, So, remember to keep your keywords diverse and don’t be afraid to experiment based on your own research.
How Often Do I Need To Check My Keywords?
When it comes to SEO, if you snooze, you lose. Just because you are ranking for relevant keywords, it doesn’t mean you can sit back and relax.
Relevant keywords come and go pretty quickly and a keyword that was popular a few months ago may be sliding down the rankings without you even realising.
Once you have found the correct keywords, you should be regularly tracking their progress and changing them if they’re not performing well. After three or so months, it’s a good idea to use your keyword tool to check the average search volume of each keyword in your campaign.
Analysing your keywords will allow you to identify what needs changing. This will lead to regularly updated keywords and an expanded SEO keyword list.
Get In Touch
Here at Grow Traffic, we understand the importance of keywords within Search Engine Optimisation. In fact, we are experts are creating amazing content with your keywords in mind.
If you want to chat to us some more about Keywords, Niche Keywords, or anything else SEO then you can contact us here or call us on 0161 706 0012.