If your paying an SEO agency to help your website rank higher in search engines, it’s only natural that you want to know what they’re doing and what you’re getting for your money.
Despite what some (very questionable) SEO agencies say, SEO is not a dark art. Search engine optimisation is completely logical and any good SEO agency should be able to show you the actual SEO practices they are doing.
If your SEO agency has nothing to show you within the first few months of your contract…run! Or get in touch with us – we are award-winning SEO consultants, oh and we’re super friendly.
What Should I Be Getting From My SEO Agency?
There’s no denying that SEO is a long, ongoing process. And it doesn’t achieve results overnight. Although you won’t be able to see an immediate rise in rankings; your SEO agency should be able show you the work they have been doing within the first few weeks or months.
For example, you should get an SEO audit of your website including recommended action points and an analysis of your website’s backlink profile (that’s just a fancy phrase for the list of the current websites that link to your website).
Also, your SEO agency should be sending you articles that have been published on other websites with links to your website.
If you log in to the back end of your website, you should be able to see changes made by your SEO agency. New content may have been added to your website and your existing content including landing pages and blogs should have been optimised for specific keywords.
Using Yoast SEO WordPress plugin or All In One SEO, you should be able to clearly see which pages have been optimised and how well they have been optimised.
After the first few months, you should receive a report. Here at GrowTraffic, we provide our clients with an in-depth report every three months, which demonstrates what we have done, how we have done it and what impact it has had. We also include a number of recommendations for your website.
If you are not receiving information from your SEO agency, don’t be afraid to ask. You’re paying them your hard-earned cash after all! Ask for reports, ask what they’re currently working on, ask ask ask!
Don’t forget that communication is key. The best SEO agencies (like us) aim to build a good relationship with their clients – which includes plenty of communication.
How Can I Check What My SEO Agency Are Doing?
There are a wide range of websites and free tools that you can use to determine whether your SEO agency is doing the right thing. We have listed our favourites below:
SERanking is a SEO software used by digital marketing agencies, SEO specialists and business owners. It has many useful tools and is particularly great for checking how your website is currently ranking for specific keywords. SERanking will also show you the most recent crawl of your website. At GrowTraffic, we provide our clients with their own login to SERanking so that they can track their ranking position.
Google Analytics And Search Console
Google’s very own SEO tools allow you to measure the amount of organic traffic you are getting on your website. You will be able to look into the visitor engagement and gain an understand of how long users are spending on your website, how they are navigating their way through your website and what landing pages they are using most.
SEMrushis another great SEO tool. There are various things that you can do within SEMrush’s 14-day free trial! For example, you can do a free audit of your onsite SEO and identify a variety of keywords for your website.
This popular SEO software has a range of free tools to help you understand if your SEO plan is working. On MOZ, you can check your domain authority and gain insights into your backlinks.
The Importance Of A Good SEO Agency
Outsourcing your digital marketing and SEO to an agency and not getting the results you were expecting can be extremely frustrating. We get it. You won’t believe how many people we have coming to us for help when they have spent thousands of pounds on a SEO agency and have seen nothing in return.
At GrowTraffic, we are friendly and approachable SEO experts who offer a transparent approach to SEO. We believe in working with our clients and will always show you what we are doing and how we are doing it. We provide our clients with in-depth quarterly reports and recommendations based on our analysis and findings.
We encourage our clients to look into the back end of their website and use online SEO tools to monitor the improvements and changes made to your website and rankings.
We also keep up to date with the latest SEO news and algorithm updates so that we can stay on top of the competition. (That makes us sound super boring doesn’t it? I promise we’re actually really fun people!)