How Do I Optimise My Website For International Markets?

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How Do I Optimise My Website For International Markets?

Recently on our blog, we have been exploring local SEO quite a bit, but what about international SEO? Going global is a completely different ball game when it comes to SEO, and there are a number of tips and tricks that we have up our sleeves to help you optimise your website for local markets. Shifting your business from a domestic leader to dominating international markets is no mean feat but it can most definitely be done with the right SEO knowledge. If you are asking this question ‘How do I optimise my website for international markets?’ This blog is for you!

Optimising Your Website For International Markets

If you want to start focusing on global audiences, you need to shift your focus to your website. Having a well optimised website is the key to making a mark in international markets.

But how do you do that? This blog is going to offer you some top tips when it comes to optimising your website for international markets.

Let’s jump right in!


This may seem like a no brainer but it really is the reason so many businesses don’t make it in international markets. If you are trying to reach specific countries, it’s important that your website is optimised for other languages.

Not only is it helpful to translate your website copy but creating blog content that is also readable in other languages can really help your website rank in international markets.

By translation we don’t always mean into a different language entirely, you may need to change the spellings of a few words. Tailoring content can bring a variety of benefits. 

Use Geographic Keywords

As you would with local SEO, to target a specific part of the world, or in this instance, the whole world, it’s important that you revisit your keyword strategy. Keywords are an integral part of your SEO strategy, no matter which part of the world you are trying to target. 

With that being said, however, keywords may differ from one location to the next, depending on the target audience. How we search for things in the UK is no doubt different to how people search in international markets, and therefore an in depth keyword strategy can help you produce different types of content that will perform well in international markets.

Create Local Links

Off-site SEO is a crucial element of any SEO strategy, especially one for the purpose of breaking into international markets. 

Off-site, or off-page SEO is a key type of SEO that allows websites to outrank competitors. It is also crucial for creating a good relationship with other pieces of content, and when making your mark in international markets – that can offer heaps of benefits!

Building backlinks into your content can be the key to bettering your chances of making your mark on global audiences – it is a way of generating new traffic from international markets.

Choose An International Domain Structure

The domain structure of your website can make a difference to whether or not audiences in international markets find your site in the first place.

There are a number of domain structures available, all with their own pros and cons.

  • ccTLD – these are the two letter domains that are associated with each country, for example, .uk, .us, .ca etc.
  • gTLD – this is the domain extension with three or more characters. They are usually given to authorities as opposed to countries. For example, .com, .gov, .org etc.

Optimising Your Website For International Markets With GrowTraffic

If breaking into international markets is something that is interesting to you, it is a no brainer that you need to optimise your website in order to do so.

We understand, however, that this isn’t necessarily an easy job. If you need a helping hand though, that’s what we do!

We can help you optimise your website for international markets, and it all starts with a phone call!

Contact us today by calling 0161 706 0012.

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