Using internal links for Search Engine Optimisation (SEO) is a great way to improve your ranking in search engines.
Internal links are the underrated workhorse of SEO. They’re easy to make, easy to manage, but yet very easy to overlook.
We often underestimate the SEO benefit of creating an internal linking strategy. But not today!
In this blog, we’re going to discuss what internal linking is, the benefits from an SEO point of view and a strategy you can implement to improve your rankings.
What Are Internal Links?
An internal link is simply a link from a page on your website to another page on the same website.
Every website has them. But what most people fail to realise is that, when used strategically, they can significantly improve a site ranking in search engines.
It helps the user navigate around and get where they want to go – therefore decreasing your bounce rate.
Why Is Internal Linking Important For SEO?
So, how do internal links help with SEO?
Google uses internal links to help discover new content. In other words, before your content can rank, it needs links.
Here’s a breakdown of the three main benefits:
- Internal links help search engines understand your site’s structure
Internal Links pass ranking from website to website and page to page.
When one page links to another, it passes some of its credibility to that page, increasing the chances of the second page will rank. This credibility is sometimes called “link juice”
Here’s what Google says:
“Google must constantly search for new pages and add them to its list of known pages. Some pages are known because Google has already crawled them before. Other pages are discovered when Google follows a link from a known page to a new page.”
If you use links properly, it sends a signal that page a is related to page b. This is a great way to show the search engine the authority on that selected page.
If a specific page on your website gets multiple links, it sends a signal to Google that it’s a high-value page.
- Internal Link Authority
The right internal linking strategy helps to pass authority between pages on your site and ultimately improve rankings.
Google can establish a hierarchy on your site, allowing you to give the most important pages and posts more link value than other, less valuable, pages.
This is determined by an algorithm known as PageRank. Google officially removed the toolbar in 2016, but it still plays a part in the ranking algorithm.
It helps Google understand your power pages. If a page gets multiple valuable links, the chances of that page ranking will increase. The same applies if you’re creating fresh content to expand or deepen your website and a link comes direct from the homepage – Google will find it quicker.
- User Experience (UX)
Internal links improve the user experience by guiding them to the best content – they add value to the search.
People often ask, ‘how many links do I need per page’ The answer is simple, as many as you feel necessary.
Google used to say no more than 100 links on a page, but now they’ve taken it out of the guidelines.
The main thing to consider for UX is, is the link useful? If the answer is yes, you can technically have as many as you want. If the answer is no, don’t add the link.
Improving user experience is invaluable from increasing average time on-site to directing consumers to purchase/content internal links are vital for UX and SEO.
Setting Up An Internal Link Strategy
Evaluate and improve your internal linking strategy regularly. By adding links you’re telling google:
- The relevance of pages
- The relationship between pages
- And the value of pages
Here are eight rules of thumb to consider when setting up your internal link strategy:
- Determine the ideal structure for your website
- Decide what the most valuable content is
- Contextual links
- Link hierarchical pages
- Consider adding a related post section
- Try adding navigational links
- Add links to your categories and tags
- Consider adding links to popular or recent content
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I hope we answered ‘How do internal links helps with SEO’ If you need some help with your SEO, please don’t hesitate to get in touch. You can email us at [email protected] or call us on 0161 706 0012. Alternatively, head to our blog for help, tips and advice.