Competition is high so getting your website on the first page of Google can be challenging.
Whether you’re a start-up business or already established, it takes time and strategy to get your website on the first page of the SERPs (Search Engine Results Pages).
There are certain actions you can take to improve your website’s ranking, both free and paid actions. This blog will give you some tips on the many things you can do yourself to reach Google’s first page.
Ways To Get Your Website On Google’s First Page
As we mentioned briefly, there are many things you can do to get your website on the first page of Google.
These include actions that are free and some that aren’t. For example, advertising your website will you require you to pay Google every time your site link is clicked. This is the PPC (pay-per-click) method.
An opposing example is on-page SEO (Search Engine Optimisation), which is free (if you do it yourself). (Of course, you can choose to hire a reputable SEO agency, like GrowTraffic.) This is something that will help to improve your site. It involves optimising your site so, using keywords, titles and headings, and images.
Let’s look at these examples in a little more detail.
A lot of businesses want visibility immediately and so, they will pay Google for advertising. Depending on the keywords, it may even result in your business being the very first result.
When any businesses pays Google to be on the first page of the SERP, it goes off the pay-per-click method. This means that organisation will only pay when their weblink is clicked. The price to pay depends on both your keywords and competitors. Businesses paying higher amounts means that you also have to pay higher to rank above them.
Any website that uses the PPC method shows up on Google’s SERPs as an ‘Ad’.
Google Ads also allows businesses to promote themselves to a wider audience outside of Google Search due to the Google Display Network (GDN). This network is comprised of thousands of sites which you can select customers and sites that you specifically would like to reach.
Free Ways To Get Your Website On The First Page Of Google
There are so many different things, and tools, that are free and will help get your website on Google’s first page.
- Register with Google Search Console
Google Search Console is a service offered by Google where you can submit your URL and sitemaps for crawling. This is the first step in telling Google, ‘hey this is my website and it’s real!’. Otherwise it won’t appear in the SERP.
Now, this is a really useful service because it offers several different tools. Want to measure traffic to your website? Or see its position on Google Search? The tools with this service can help you with that.
- User Experience
Any website that is easy to navigate, with fast page speed, will be visited more. You know what that means? More visits and more clicks to other pages on your site which improves your website ranking.
Additionally, in this technologically advancing era, having a mobile-friendly site is essential. So many people rely on their phones, especially when they cannot get to a computer.
How many times have you used the internet on your phone and grown frustrated because the site is slow? Because I know I have.
A lot of people don’t have the time to be waiting for your site’s information to load, especially for last minute searches, so they’ll visit a different one instead. So to have a site that is mobile-friendly, plus the good page speed, means that visitors will stay on your website.
Content is important. The content you create and the quality of it is so important. So what if your site has good speed or its easy to use. If it doesn’t offer the targeted information a visitor is looking for, they’ll click off your page regardless of how fast it loads.
Your website should have useful and unique information that benefits your ideal customer. By creating high quality content that they will want to consume, you’re helping your target audience. Maybe even expanding it.
How To Stay On Top
Now you’ve done that, you can relax. Just kidding! You can take it easier now but you need to monitor your website and its content.
Ranking well for one keyword does not guarantee success for similar keywords or phrases. Google is constantly updating the ranking algorithms so it’s not the same day-to-day.
Your site will more than likely move up and down the rankings often – it could even drop off. Which is where ongoing SEO comes in.
You following these steps also means that your competitors are likely to, also. Optimising their site just as you are to stay on top of the rankings. Therefore, consistency is key! It’s important to produce content regularly – blogging is an easy way to do this! Whether they’re short or longer in length is your choice, and dependent on the blog topic.
Also, get links! Creating high quality content is good for customers but it’s also good for your site. Other people may read your content and think that it’s good, so they might end up linking to it from their own website.
Being patient and consistent is such a big part of getting your website on the first page of Google, and an even bigger part of keeping it there.
Get In Touch
GrowTraffic is a multi-award-winning agency, specialising in SEO and digital marketing.
If you’re interested in starting or improving SEO on your website, then contact us!
You can call on 0161 706 0012, email [email protected] or fill out our contact form.