Marketing your manufacturing company is essential if you wish to build and grow your brand.
Although manufacturing companies tend to get most of their business through word-of-mouth, partnership deals and returning loyal customers, you mustn’t overlook the techniques of marketing.
We know that you have a lot on your plate, yes, the manufacturing industry demands it. Between production, logistics, and meetings with customers, it’s easy for marketing to slip through the cracks.
Historically, it has been who you know and who they know. To some extent, it Is still the same today, but just with a twist – the internet. Your online reach can go much further than just who you know.
In today’s GrowTraffic blog, we are going to explain how you market a manufacturing company, and where to go if you need help!
How Do I Promote My Manufacturing Business Online?
Manufacturing marketing Is normally B2B (Business to Business) marketing. This type of marketing is more complex, and some would argue it’s a longer sales process than B2C (Business to Consumer).
By increasing content to promote your products and services online, manufacturing companies are succeeding at attracting new customers, retaining existing customers, and driving sales.
Here’s how your manufacturing company can get in on the action:
- Create Thought Leadership
For your strategy to be effective, you need to be seen as a leader in the manufacturing industry.
For a manufacturing company to enhance their reputation as a thought leader, we recommend hosting webinars; creating a blog page; publishing a white paper that demonstrates industry knowledge or product training; and attending industry events and trade shows.
Blogs improve your manufacturing website by adding opportunities for clients to engage and learn from/with you. Blogs can build rapport by carrying conversations: viewers of your blog posts can comment on what they’ve read, and you can respond in turn, while showcasing in detail what your company has to offer.
- Employ SEO
Google admits that the path to purchase can be long and varied. But a common factor is that many people start with an online search. Close to 90% of purchases start online, and most marketers believe SEO is one of the top five traffic drivers.
To put it into perspective, If you’re not showing up in the search engines, consumers aren’t seeing you and you’re missing out on many potential leads.
- Humanise Your Brand
Humanising your brand is a powerful way to edge out the competition. Customers have seen enough of the cold websites – they want something new and engaging.
We recommend manufacturing companies connect with their customers by showcasing their human side. For example, launch a “Meet the Team” campaign and share photos of your company’s leaders, along with stories about why they’re passionate about manufacturing.
- Social Media
Social media is a great way to increase brand awareness and customer loyalty. It also lets you organically connect with the target market. While Facebook, Instagram, and Twitter can be powerful channels for B2B marketing, manufacturers may want to start with LinkedIn and maintain a strong presence.
- Email Marketing
Email marketing is handy when building relationships with investors abroad. Building an email list is another low-cost way to extend your brand and keep your efforts targeted at the right market.
It’s easier for your global clients to open up an e-newsletter for updates than it is for them to travel to your location. Though it may entice them to travel once your relationship has grown!
- PPC (Pay-Per-Click)
One of the most important; marketing strategies for manufacturers comes in the form of advertising but not the kind of advertising you might expect. PPC is a modern advertising method that involves placing ads on search engine results pages (SERPs).
One of the major benefits of PPC is that results are instant. As soon as ads are clicked to go live, they can start driving qualified traffic to your website. This is especially helpful if you’re looking to quickly increase leads without exhausting your budget or employees.
Organic traffic, in the long run, is always the aim, but PPC is a good fix whilst you create a digital marketing strategy.
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