The number of users on social media platforms is what makes social media marketing such a popular choice for many brands, businesses, and organisations. You reach your target audience but you also have the potential to reach non-target audience markets through different marketing strategies.
Though sometimes, the really good strategies, the ones that churn out result after result, they don’t always come quick. Neither do they (all) come cheap. And a common question people like to ask before going any further down this route is about how much it costs to outsource social media marketing. It’s a sensible question – the major considering factor is often always the budget you have.
Unfortunately, there isn’t a specific answer. Every agency offers packages and deals or one-offs and no two prices are ever really the same.
What Is Meant By Social Media Marketing?
A digital marketing technique, social media marketing involves using social media channels and platforms as a tool. By using social media, companies and businesses can build their brand, drive traffic to their website, increase sales, and, majorly, create a community of followers. These follows become their target audience and this is who they share content and engage with regularly.
The regular production of content that is relevant is important here. If it’s relevant, it gets shared between other communities and networks, ultimately giving the business exposure and extending their online reach. Maybe to potential customers or, if you’re hiring, potential employees.
TikTok is currently standing as one of the most popular social media apps to date, but Facebook remains the most widely used with almost 3 billion users. Consider carrying out research on the platforms you plan to do marketing for to see if there’s another that will benefit you more or if there’s a way you can make complimentary posts.
What Is Outsourced Marketing?
Outsourced marketing is exactly what you think it is – marketing strategies that you have outsourced to a third party, like a digital marketing agency. There are many ways that a business can go about using the third party, too. Outsourced marketing teams can be used in addition to an existing team, the in-house team, or they can be used to replace them entirely.
That’s not as harsh as it sounds! You can also use an outsourced marketing team to help train up your own in-house team.
Before starting anything, an outsourced agency will create potential strategies for your business based off your goals and what it is you want to achieve. Businesses choose to outsource for many different reasons but one of the main ones is effectiveness. When you choose to outsource, you open your business up to a wider pool of both experience and expertise.
How Much Does It Cost to Outsource Social Media Marketing?
A reason for the varying costs in social media marketing is because the strategies themselves can be broken down by services and channels. Companies may only request social media marketing strategies for Facebook and Instagram for instance, but not for their Twitter or LinkedIn accounts.
On a rather general level, social media marketing strategies can cost anywhere between a small sum of £100 up to larger sums of £1000+ every month. The amount you pay depends on multiple factors:
- Number of platforms or pages that need management.
- The strategy itself – things such as the number of posts per week, the type of content going up, the creation of different social post formats (reels, videos, infographics, long text posts, etc,).
- What it is the client wants to achieve with social media marketing campaigns and strategies.
- The complexity of said marketing campaigns.
- Amount of followers each platform has.
Benefits of Outsourcing Social Media Marketing
Pool of Expertise
Marketing agencies with social media marketing services have specialised social experts that can help your business produce some meaningful results. It can appear to many that social media management and marketing is easier than other services but that’s not really true.
It may seem “easy” to manage considering it’s just a case of pressing publish, but a lot of creativity and well though-out graphics can go into posts. It shouldn’t be treated as an afterthought. Because, after all, social media is an incredibly big presence among many generations. More than half of the world’s population has at least one social media platform.
Resources Available
Smaller brands don’t always have access to the premium analytics and advertising tools, mainly because they’re often out of budget.
The good news is, they’re more than likely to be available when you outsource your marketing. Agencies are pretty much co-dependent on a lot of these big premium tools, using them to monitor and encourage the growth of their clients.
Insight into Your Social Performance
Piggybacking from the point about those premium analytics tools, a marketing agency can offer unrivalled insights through such tools. They can identify the optimum times for audience engagement, which posts have performed the best, and where your audience is coming from.
Beneficial Changes to your In-House Team
For the sake of your business and employee engagement, it’s pretty ideal to have your workers focusing on their strengths. Of course, social media or aspects of social media may be areas that they are very knowledgeable and competent in. If that’s the case, then that’s great! They could even go through sessions or courses offered by the outsourced agency to help them improve.
Many in-house teams have to juggle multiple roles which can be stressful and time-consuming. Because not everyone is an expert in social media, even if they are an excellent email marketer or content creator.
Reach Out to GrowTraffic
Social media isn’t everyone’s forte and we totally get that. In fact, we can help you with that.
Just reach out, have a discussion with us and we’ll help you come up with a strategy you’re absolutely sold on.
As a digital marketing agency ourselves, we’re pretty confident in our knowledge of SEO techniques and digital marketing! That includes social media marketing.
Honesty, authenticity, efficiency – our selling points. We like to think our business works like a well-oiled machine. (Ask us about our awards; we’ll totally prove that we actually are capable of being serious for more than a minute! 😉)
If you’re someone who prefers more direct communication, just give us a buzz on 01706 706 0012. Otherwise our email is info@growtraffic.co.uk, send us something!
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