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How Much Does SEO Cost? New & Updated For 2024

Search engine optimisation is one of many effective tools that can boost your business’s online presence and drive customers to your website. Here at GrowTraffic, we understand that the cost of SEO will play a huge part in whether or not you invest in it.

So, in this article, we’re providing you with an up-to-date answer to the question asked by business owners and marketing managers across the globe… How Much Does SEO Cost?

Back in 2020, I wrote a similar article entitled How Much Should I Plan To Spend On SEO? And in the same year, my lovely colleague wrote an article discussing whether or not SEO is cost-effective for businesses. (Both articles are still super useful and worth the read).

But we’re now fast-approaching 2024 and a ton has happened since 2020. You know… a global pandemic, a nationwide cost of living crisis, countless business closures… oh and Barbenheimer. Just to name a few.

With that in mind, we thought it was about time we created an up-to-date article highlighting just how much SEO costs in 2024. We hope this article helps business owners and marketing managers determine whether or not SEO is the right fit for their business.

Types Of SEO Providers

In the UK, SEO is generally provided in one of three ways:

  • SEO Freelancers
  • SEO Agencies
  • In-House SEO/Marketing Team

SEO agencies (like us at GrowTraffic) are most commonly used by SMEs and large businesses as they provide businesses with access to a team of seasoned SEO experts who carry out all the SEO work, including the nitty gritty technical stuff. Many SEO agencies also offer training so that some of the SEO work can be done in-house (saving you money in the long run).

SEO freelancers are widely used by small businesses and start-ups. Freelancers tend to be SEO professionals who work on an hourly basis doing one-off jobs.

In-house SEO teams only tend to occur in large businesses that have the capacity and funds to employ several specialist team members whilst paying for the SEO/digital marketing tools and resources needed.

How Does SEO Pricing Work?

When outsourcing your SEO to an SEO agency or freelancer, you usually have various pricing structure options, including:

  • Hourly rate – offers flexibility and is popular with smaller businesses
  • Fixed retainer – includes a set monthly price paid over an agreed contract length
  • Project cost model – a fixed rate for a specific project/service that has a start and end time.

Each of these pricing structures is common with both SEO agencies and freelancers. The pricing structure you opt for will depend on various factors including the SEO work required and your budget.

Fixed retainers are often the preferred pricing method for SEO agencies as this provides SEO professionals with the time they need to build promising results that will continue to benefit your website for years to come.

Another (less popular) option is the ‘paid by results’ pricing model, which is usually only used with Pay Per Click projects.

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How Much Does SEO Cost In 2024?

The price of SEO varies from agency to agency and freelancer to freelancer. It will also vary depending on your location (unsurprisingly, it is cheaper in the North of the UK!).

A quick Google search will throw a vast array of different prices at you, many of which are outdated. So, let us give you an overview of what you can be expected to pay for SEO in 2024:

  • Average hourly rate for SEO: £50-£300 per hour.

Some freelancers are as cheap as £50 per hour. However, for the best results, you should always opt for an experienced and qualified SEO expert who has customer testimonials and case studies backing up the quality of their services. Check out GrowTraffic’s case studies here.

Here at GrowTraffic, our hourly rate is £120. To ensure trust with our clients, we strive to be transparent about everything we do, including our pricing.

  • Average (monthly) fixed rate for SEO: £500-£4,000 per month

Most SMEs and larger businesses will opt for a fixed rate option and will agree to a contract that may range from 1 month to 12 months and even longer. For longer contracts, a good SEO agency will provide regular updates, reports and reviews to ensure that results are being achieved in line with the plan.

If you are a small business or start-up – try not to be put off by the fixed rate price. Here at GrowTraffic, we work with lots of clients who pay less than £500 per month!

The price of specific projects will also vary depending on which SEO agency you opt for. To give you an idea of what you can expect, here is a brief breakdown of just a handful of GrowTraffic’s services and prices:

Website BuildWebsite featuring up to 5 pages, theme branded, footer populated, social media integrated and SSL certified.£2000
Full RebrandCustomisable packageFrom £700
SEO Copywriting – Article1,500-2,000 word in-depth original article, professionally researched and optimised£360  
SEO Copywriting – Blog Post800-1000 word article, original content, professionally researched, optimised and uploaded with 3 graphics£180
Email NewsletterTailored original content with graphics included, sent to your contact database£180
How Much Does SEO Cost at GrowTraffic?

The Cost-Effectiveness Of SEO

If you want to see real, long-term results, then improving your online presence with ongoing SEO and other digital marketing tactics should be a continuous investment. But we can assure you that, with the right agency on your side, SEO is super cost-effective!

In fact, SEO is one of the most cost-effective digital marketing tactics. Think about it. With a good SEO strategy, you are specifically targeting customers that are looking for your service/product, rather than advertising to the masses.

In addition, a well-optimised website that has a strong domain authority and overall online presence will continue to dominate the search engine results pages, even if you stop implementing SEO tactics.

Want to know more? Give us a call!

Get Started With SEO Today

Ready to get started with SEO? Get in touch with the team at GrowTraffic. We are an award-winning agency that offers a range of digital marketing services – but we proudly specialise in search engine optimisation. We are based in Lancashire and Yorkshire but provide SEO services to businesses across the globe, from start-ups to large enterprises.

Want to know more? You can call us on 0161 706 0012 or email our team at info@growtraffic.co.uk.

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