How much should I plan to spend on SEO? It’s a question business owners and marketing managers are faced with every day. Unfortunately, there isn’t a quick answer. It’s kind of like how long is a piece of string.
In this blog, we’re going to try our very best to help you figure out how much you should plan to spend on SEO. And don’t worry, we’ll keep the confusing industry jargon to a minimum.
How Much Should I Budget For SEO?
Most businesses tend to spend 10-15% of their revenue on marketing efforts. Depending on your business, digital marketing should take up at least 50% of your overall marketing budget.
This digital marketing budget should then be divided between the digital marketing strategies you are planning on using.
Each business has diverse needs and will have a different budget when it comes to SEO. How much you decide to spend on SEO will depend on many variables – including where your website is currently positioned on search engines and how quickly you’d like to rank higher.
The Risk Of Cheap SEO
As a digital marketing agency, we’ve lost count of the times a business has approached us for help after being stung by a ‘budget SEO’ service.
Unfortunately, the internet is full of Blackhat marketers and other dubious folk claiming to be SEO professionals. These people offer SEO services at cheap prices whilst promising to get you incredible results.
You know the type “We can get you onto the first page of Google for just £99!”. Although it may seem tempting, it is of course too good to be true. SEO spammers use unethical tactics, such as dodgy link schemes in an attempt to see results.
These unethical tactics are risky and can lead to Google penalising your website and destroying your business’ online credibility and reputation.
Once your website has been damaged by unethical SEO spammers, it can take a long time (and a lot of money!) to get your website ranking again.
Our advice is to avoid budget SEO spammers at all costs. If you’re going to outsource your SEO, you should opt for an ethical digital marketing agency (like us!) who comply with Google Webmaster Guidelines.
What Should Be Included In Your SEO Plan?
SEO is considered a cost-effective way of growing your business online. Search engine optimisation includes a range of services including keyword research, competitor research, onsite optimisation, content creation, link building, offsite optimisation and ranking reports.
If you’re outsourcing your SEO, you could pay for a full SEO package, or you could just pay for individual services.
For the purpose of this blog, we’re going to break down the costs of three of the main components of SEO; content, link building and onsite SEO. This should give you an idea of how much money you should be spending on each.
How Much Does Content Cost?
For your website to rank on search engines, it needs to be regularly updated with lots of high-quality content. Content can include blogs, infographics, videos, podcasts, webinars and step-by-step guides.
The price of content varies greatly. For example, a blog post could cost anywhere between £5 and £1000. You could use a website such as Fiverr and pay someone to write a quick 400-word article for less than £20.
However, your article will not be optimised for search engines meaning it won’t actively help your website rank. For example, it won’t have strategically-placed keywords, H-tags, meta descriptions, meta tags or an SEO-friendly slug/URL. Plus, it won’t be written in response to search engine queries within your industry.
Alternatively, you could pay a professional digital marketing agency to write a fully-optimised blog. Here at GrowTraffic, our blogs cost £120. Not only do we craft engaging content, but we also ensure it will help your website rank.
For £120, we carry out keyword research and write an engaging and industry-related 800-1000 word blog with strategically placed keywords. We fully-optimised the content and upload it with images before distributing it across social media platforms.
How Much Does Link Building Cost?
Link building is an integral part of SEO. However, it can be a challenging task that takes a lot of time and effort. So, when you see ‘SEO professionals’ offering backlink for £5 – run! Because they’re likely to be using dodgy link schemes. Buying shady backlinks with the hope of a ‘quick fix’ can do more harm than good.
Here at GrowTraffic, our backlink prices start at £250. For this price, we source a relevant website with appropriate domain authority and a low spam score, we contact the website and liaise to find the write person.
We then discuss the title and content before writing a high-quality, SEO-friendly blog with a link to your website. Finally, we ensure it is fully optimised when uploaded and share it on social media platforms.
We provide an in-depth look at how much you should be spending on link-building here.
How Much Does Onsite SEO Cost?
Onsite SEO includes optimising the content and HTML source code of a web page in order to rank higher and attract relevant web traffic. Much like other SEO services, the cost of on-site SEO varies depending on the type of SEO professional or agency you choose.
Onsite SEO is usually priced on an hourly basis and you can pay between £40-£200 per hour. Here at GrowTraffic, we charge £60 per hour (which generally works out at £15 per page).
Need Help With Your SEO?
Here at GrowTraffic, we are experts in digital marketing and SEO. We offer a range of services, which can be tailored to your needs and budget.
Through our SEO-focused digital marketing strategies, our clients’ traffic and conversions grow by an average of 200% over a 12 month period.
If you’d like help with your SEO, get in touch here! Or call us on 0161 706 0012.