Want to know how to communicate with senior managers? Here are our tips.
Being a marketing manager has its ups and downs. There’s nothing like the thrill of seeing sales increase following a successful marketing campaign. Or seeing a team member come out of their shell as their creative idea comes to life.
But there are also challenging aspects of the role. Including communicating with senior managers.
Communicating internally with your marketing team is challenging enough. You have to understand the strengths and weaknesses of each team member and ensure decisions are communicated effectively throughout each project.
When it comes to your marketing team, you have a certain level of control. And you can steer the projects and marketing strategies in any way you see fit. However, when it comes to senior managers, you don’t have the same level of control.
The Importance Of Communicating With Senior Managers
To be able to communicate effectively with senior managers, it’s essential to understand the different levels of management.
You must be able to build a positive relationship with each level of management. And relationships with the various levels of management should be similar but not exactly the same.
Without building a professional relationship with your senior managers, you will struggle to get the support you need. Once you understand how to communicate with senior managers, it will be much easier to get your ideas and issues across to them and gain their support.
Without the support of senior managers, your ideas may not come to lift. And issues may not be resolved.
Get To The Point When Communicating With Senior Managers
Senior managers are decisions makers. And within a business, there are an awful lot of decisions to be made. So, it may come as no surprise that senior managers don’t beat around the bush.
When communicating with senior managers, get to the point. It’s also a good idea to anticipate the answers they may ask and prepare to-the-point answers.
Speak Their Language
Many senior managers will have some knowledge and experience in marketing. However, it’s essential to remember that they’re not the marketing manager, you are. Try to avoid going off on a marketing jargon-filled tangent.
For example, let’s say you’re pitching a new SEO strategy. Your senior managers aren’t interested in the complicated ins and outs of SEO. And if you start rambling on about keyword research and meta tags etc., you’re going to lose their interest pretty quickly.
Senior managers are interested in what SEO is going to do for the business and ultimately, how it is going to increase sales.
Address The Right Person About The Right Topic
Senior managers don’t tend to have a lot of spare time on their hands. That being said, neither do you. So, when you have the opportunity to meet with them, focus on the most pressing issue and don’t overwhelm them with various subjects.
For example, if you’d like their support on a new marketing strategy, start by reporting on what is currently working and address what needs improving. Then make a strong case for why you want to run with a new strategy.
This way, you are providing hard facts and demonstrating how previous strategies you put forward have shown positive results. You are also explaining why a new strategy will benefit the business.
If you also need to discuss something off-topic, such as hiring a new team member, address this issue separately. Perhaps wait for the next meeting or request a meeting with the most suitable senior manager, such as the HR Manager.
Report On The Good The Bad And The Ugly
One of the perks of being a marketing manager is being able to report on marketing successes to your senior managers. But it’s not the only thing you should be reporting on.
If you want to build an honest relationship with your senior managers, you need to also report on the failures. It builds trust and will make your senior managers more likely to trust your opinion and support your ideas.
If a marketing strategy has failed, show them the reports. Outline why you think it has failed and what you would like to do to improve or change it. Your senior managers will understand that marketing often comes with risks.
There’s More To It Than Knowing Your Stuff
Talking of risks… your senior managers need to believe that the risk is worth taking. When communicating and putting your ideas forward, you need to show that you believe in them. It isn’t just about showing them that you know what you’re talking about.
It’s about getting across that you trust in your ability to make a strategy successful. Your senior managers are more likely to support you if they can see that you firmly believe in what you’re saying.
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