Having an online presence is crucial for any business, but more so for a tech company. And if you are going to do it, then you need to do it properly. A mediocre website and a Facebook page with a few half-arsed posts isn’t going to cut it I’m afraid!
If you want your tech company to get ahead of the competition, you need to prioritise digital marketing. And we’re going to help you do it!
Content, Content, Content
Whether your tech company is B2B or B2C, you should be positioning yourself as an expert in your field. And the best way to do that is through content marketing. Your website should have a blog, knowledge bank or news section that is regularly updated with useful articles.
If you are a B2B tech company, you need to demonstrate that you know your stuff. Your blogs should provide valuable information that businesses of all shapes, sizes and sectors may use.
The blogs should answer tech-related questions that businesses may be asking, and should provide a reliable source of help and information for businesses.
If you are a B2C tech company, you should do plenty of research to pinpoint exactly who your customer is. From there, you can carry out keyword research and get a good idea of what questions your customers have. When writing blogs, try to avoid using industry jargon. You want to teach your audience, not baffle them.
Having a regular blog that is useful to customers will help you build an audience that return to your website time and time again for help or advice.
Plus, aside from positioning your company as an expert it the tech field, you will also improve your search engine rankings! Google (and other search engines) LOVE fresh content. For the best results, your blogs and articles should always be correctly optimised for search engines.
As well as writing blogs, articles and How-To guides (how-to guides are fab!), you should also create video content. There is nothing quite as engaging as video content – it grabs the attention of even the laziest web users.
Luckily for a tech company like yourself, the opportunities are endless when it comes to creating video content. Here’s a just a handful of the types of video you can create to boost your online presence:
- Product demonstrations
- Product reviews
- Interview with guest expert
Aside from grabbing the attention of web users, video content gives you an opportunity to build an audience, increase engagement, boost the traffic to your website and improve your rankings. Because if there is anything Google loves more than written content, it’s video content.
Once you have got into the swing of creating valuable content, you need to share your knowledge with others.
Reaching out and sharing your content with external online communities, forums and social media groups can offer excellent exposure for your company, whilst giving you the chance to demonstrate that your company is an industry leader.
Similarly, you could reach out to other companies and offer to write a guest blog for their website (with a link back to your website). This enables you to build partnerships with businesses in your field, increase awareness of your services and boost relevant traffic to your website.
Make The Most Of Social Media
I have come across numerous tech companies that don’t use social media to their advantage. Usually, this is because they are under the impression that their customers or clients aren’t on social media. But that’s crazy. Everyone is on social media!
To make the most of social media, you must first find platforms that work best for your tech company. All companies are different, and one tech company may do better than another on a specific platform. And that’s OK.
How well you do on a social media channel depends on your brand, your target audience, and your social media strategy.
Once you have found the social media channels that work for you, you can use them to build brand awareness, market your products and services, steer traffic to your website and hopefully, convert a few leads into sales!
Social media is the perfect to place to share your blogs, articles, guest posts and videos. It is also a great way to inject personality into your brand and show that there is face behind the company.
Don’t be afraid to share exciting company news, team news and team pictures.
Get in Touch
GrowTraffic is an award-winning digital marketing agency based in Lancashire and Yorkshire. We specialise in content marketing, SEO and social media – but we offer a range of digital marketing services.
If you would like some help to market your tech company online, get in touch with the GrowTraffic team. You can email us on [email protected] or give us a call 0161 706 0012.