Getting links back to your website is challenging. But it can be done. With a little bit of knowledge and a whole lot of persistence, you can successfully get relevant websites and blogs to link back to your website.
There are various ways you can get links. But in this blog, we’re going to outline how to get backlinks through outreach.
How Will Links Benefit My Website?
Having a link on a website that links back to your website not only helps web users find your website, it is also great for SEO (search engine optimisation).
If high-quality websites are linking back to your website, this tells search engines such as Google and Bing that your website is trustworthy and relevant.
Backlinks are one of the major ranking factors for Google – and can make a huge difference to where your website ranks on the search engine results page.
Backlinks have always been an important ranking factor. But for a long time, some naughty SEO folk used “blackhat” SEO techniques (AKA techniques that are frowned upon) to gain backlinks for their website. This included buying backlinks.
In recent years, Google has cracked down on these techniques and will penalise websites that attempt to use dodgy techniques to acquire backlinks.
Because of this, it is now more important than ever to work on your outreach skills. By perfecting your outreach technique, you can gain organic backlinks to your website.
How Do I Get Backlinks Through Outreach?
Like many SEO experts, we get backlinks through outreach. There are several ways you can reach out to bloggers and site owners. But we’re going to focus on the way that works for us here at GrowTraffic. The key is to be honest and transparent. We’ve found that reaching out to relevant websites via email works well. However, it does take time and effort.
1. Create Great Content
To start with, you should be regularly creating relevant content for your website. This should include a mix of evergreen content, trending content and newsjacking pieces. It should also include a combination of blogs, How-To guides, Vlogs and infographics.
By creating great content, you are increasing the chances of people linking back to your website when they are creating their own content. For example, the GrowTraffic blog is updated several times a week and features plenty of excellent advice and tips on all things digital marketing.
2. Find Relevant Websites
Finding high-quality websites is the key to building backlinks. You should look for websites that have a similar audience to your own audience.
For example, if I owned a company that designed sofas, I would focus on home and garden websites, interior design websites, DIY websites, home decorating websites etc. I may even contact other e-commerce websites that sell homeware and furniture, such as companies that sell rugs or lamps.
When you find a website that you believe has a similar audience to your own, you should check that they have a blog that is regularly updated. You should also check the websites domain authority, which can be done using a free online tool such as this Domain Authority Web Checker. You should always aim for websites that have a higher domain authority than your own.
You also need to check that the website has an email address or online contact form. High-quality websites will have contact details and an address. Always check the Meet The Team page or Contact Us page as there may be employee-specific email addresses available.
3. Write A Great Email To Get Backlinks Through Outreach
Once you have found a quality website that has a relevant blog, you need to write an email. Be professional yet personable. And be nice!
In the email, you should complement the website’s existing blog and offer to write a guest blog for the website. Outline the benefits this will have for them and mention that the blog will include a link back to your own site. Give a choice of blog titles and allow them to choose the one that best suits them.
I am writing on behalf of <insert company name and brief outline of what the company does>. We think that your blog is excellent and would love to write and contribute an article to your website.
It would be a 600-800 word article, written especially for your website on a topic that would interest your readers. You are welcome to claim authorship. Given that your company provides <insert company product/service> I believe it would be a really good fit!
I would include one link to our website subtly and genuinely. As an example, an article might be:
- How To…
- How Can I…
- What Is…
- Top Tips For…
Are you happy for me to write and send you an article?
This, of course, is just an idea for you to take inspiration from. There’s a ton of similar templates on the internet for you to use too. Don’t forget to tailor the blog titles to the website you are emailing.
Emailing one or two websites will not be enough. If you want to build backlinks through outreach, you need to be contacting a wide range of websites, blogs and companies.
Our advice would be to spend at least 1-2 hours per week reaching out to different contacts. Once you have a template that works, the process is much quicker.
When someone replies and accepts your offer of a guest blog – act fast. Write it and send it over as soon as you can. Writing 600 words about something your familiar with is easier than you’d think.
5. Network To Get Backlinks Through Outreach
Do you attend business networking meetings and events? If not, you should consider it! Networking is a great way to build up a huge contact list of business professionals. Every so often, you’ll meet someone whose website will be perfect for a backlink.
Reaching out to ask for a link is far easier when you’re already familiar with the person you’re emailing.
The Do’s And Don’ts Of Getting Links Through Outreach
Link building can be tricky. Here are some of our tips:
Don’t – Reach Out To Website’s With High Spam Scores
When checking a websites domain authority, you should also check its spam score. Avoid reaching out to a website if it has a high spam score. Anything less than 10% is OK.
Do – Think Outside The Box
If you’re running out of websites to contact – you’re not being imaginative enough. There will be thousands of websites out there, you just need to find them.
Add locations to the end of your search term or switch up the key phrase you’re searching for. Also, look for blogs that are similar to the ones you are offering to write.
Think long and hard about what kind of websites your target audience might frequent.
Don’t – Act Be Spammy
You’re offering to write a blog that will benefit their website as much as it will benefit yours – try not to sound sales-y or spammy. Your email should sound like a human has written it, not a robot.
For example, if your subject line reads “GET A FREE BLOG!” – it may look like spam. Whereas “Opportunity To Communicate With Your Audience” looks far more professional.
Do – Write Original Content
Replicating content is a big NO. Google won’t appreciate it and it may negatively impact your rankings. Plus, you’re far more likely to get a good response from a website if you are offering to write a blog specifically for them.
Don’t – Give Up!
It takes time and effort (we know!), but it will be worth it when your website is climbing the rankings and your traffic is increasing.
Do – Outsource
If you can’t find the time, or you’re not having any luck, perhaps it’s time to outsource your link building to a professional.
Get In Touch To Get Backlinks Through Outreach
GrowTraffic is an award-winning digital marketing agency located in Lancashire and Yorkshire. We specialise in SEO but offer a wide range of digital marketing services. We’re SEO experts, so we know a thing to two about building organic backlinks for your website.
If you would like help with your backlink building, get in touch with us.