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How To Build Backlinks

When learning how to build backlinks, it is important to understand why you are doing it, what it means for your rankings, how to prepare your site and where to look.  

This blog will answer any queries ahead of your backlink building venture. To ensure your strategy is as effective as it can be, check out this blog.  

What Are Backlinks? 

Backlinks are key to building authority for your website. One of the main undertakings of any SEO agency is to focus time and energy on building a strong backlink network.  

Any link from another website to a page on your website is referred to as ‘backlinks’ or ‘inbound links’. The name derives from how it navigates traffic toward, or back to, your site. 

For any SEO strategy, implementing, managing, and analysing backlinks is necessary. Not only are they a tool for users to navigate their way around the internet, but they also inform a search engine on how popular or useful a site is.  

Web pages with a tonne of backlinks tell a search engine that the content on that page is highly informative. Users have been able to rely on that information and have referenced it in their content. The more backlinks supporting your content, the higher authority it acclaims.  

(And as we know, authority is one of the three pillars of SEO).  

Backlinks can appear in images or embedded in text (as exhibited above). They’ll usually stand out, possibly in a different colour or underlined, or will change font size when the cursor goes over them (that’s how we do it anyway). It is up to the site designer how backlinks appear aesthetically on their site.  

Why Is It Important To Build Backlinks? 

There are two main reasons a website owner would want to earn backlinks.  

Firstly, it’s an easy way to direct traffic toward your site. Being easily discovered on the internet is the dream (that’s what keeps us in the job at least).  

The other reason is slightly more technical. As we said, backlinks build authority and authority helps SEO. This sounds simple, but allow us to explain a little better… 

  1. Backlinks Support Crawling And Indexing 

Search engines deploy crawlers, that are sent across websites to dissect web pages, comprehend content and its relevancy, navigate links, and then index the pages accordingly. For a page to appear in search results, it needs to be found by crawlers. An easy way to achieve this is through links.  

  1. Backlinks Used As A Ranking Signal 

Think of your web page as a resource and backlinks as votes. When ranked against your competitors, the more votes you have will indicate your site is favoured and more useful. This informs Google’s E-A-T-T signals, particularly A (for authority). Authority ultimately hinges on whether third-party pages consider your content as a worthy resource to reference or link to.  

  1. Backlinks For Competitive Intelligence 

To surpass competition in search engine rankings, backlinks can be used to understand who is linking to your competitors. Perhaps, this intel can be used to consider where you should be earning links so you may level up your rankings.  

Preparing For Backlink Building  

Before you hurtle past the green ‘go’ light on your backlink strategy, you should ensure your website is primmed, prepped and ready, to achieve maximum results.  

Here are some preparations for pre-backlinking that your site must undergo.  

Create Link-Worthy Content 

It really does go without saying… But nobody is linking to content that is poorly written, unhelpful, and overall lacking.  

The root of any successful backlink strategy is high-quality, link-worthy content. Whether this be case studies, articles, blogs, infographics, web pages… Your site should be full of useful content that others should feel inclined to link to.  

From strong, well-crafted content, the possibility of achieving organic backlinks is that much higher.  

Optimise Structure And User Experience Of Your Website 

There is no point in directing traffic toward your site, to then have a poor user experience, which leads them away. If anything, that could damage your rankings.

You should check your mobile-friendliness, loading speed, intuitive navigation and site architecture. All of which, should usher traffic toward converting (sale, acquisition, donation, register etc.). 

Slow-loading speed can frustrate users and direct them away from your site, meaning you do not retain the traffic you’ve worked hard to get.  

A strong backlink strategy focuses on drawing traffic in and is rounded off with desired conversions. Remember, backlinking is only one factor of SEO. Albeit important and impactful, without the other competencies, it is rendered useless.  

image of different computer devices for how to build backlinks blog

Strategies To Build Backlinks  

We have already briefly mentioned that backlinks existing in other websites’ content, in the form of references, are one form of backlinking.  

However, if you’re embarking on a journey to build backlinks, there are many strategies to achieve a comprehensive network.  

Content Creation 

  • Guest Blogging is an effective technique, adopted by many a backlink strategy. Upon identifying industry-relevant websites to your brand, an exchange can be negotiated. You offer to write compelling, well-written copy for their site, in exchange for a backlink for yours.  
  • The Skyscraper Technique is where you find a competing web page, which you want to beat in rankings. Then, you’d create copy that is better researched and more up-to-date. You then reach out to those who linked to the original content piece and tempt them to switch their allegiance.  
  • Collaborating with Influencers in your industry to create content or promote existing assets is a way of leveraging their authority and reach to improve your own. You can gain a broader audience and acquire more opportunities to receive backlinks.  

Community Engagement  

  • Utilising Social Media Platforms allows you to connect with your target audience and promote your content. It gives you a direct line of communication with potential customers, where you can engage, discuss, and share information valuable to your brand message. A strong social media presence means your content is shared with a vast audience (outside of search engines), providing more opportunities for your content to be linked to.  

Local Listing And Directories  

  • Directories are like the internet’s version of Yellow Pages. They’re (usually) a free way to build backlinks and build your website’s trust and domain authority. You can get backlinks from general directories, business listings, local citations, paid directories or niche directories.  

Build Backlinks With GrowTraffic  

At GrowTraffic, we specialise in using a combination of SEO tactics to grow your website, such as creating link-worthy website content, conducting technical onsite improvements and offsite SEO.  

We’re not just here to see your numbers go up… That’s only half a job. We believe our role is so much more than that.  

When working with our team of SEO experts, we want to help you achieve your targets. Whether that’s by directing traffic toward you from industry-relevant backlinks or ensuring optimised user experience.  

If you are interested in learning more about how backlinks can support your web pages and site rankings or would like to work with GrowTraffic, get in touch today. You can call us at 0161 706 0012 or email us at info@growtraffic.co.uk. For now, check out our infographic with our top 5 tips on how to build backlinks!

How To Build Backlinks Infographic
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