The well-known “original online marketplace” is heaving with shoppers in every category possible, and eBay estimates that about over 200 million findings happen every day on their site.
When Should You Use eBay Advertising?
Not every seller needs this way of advertising to show that they thrive on this platform. The need for advertising will be for topics like;
- The items you are selling
- What price you are selling them for
- Feedback from customers
- Things that can be seen
What are The Two Main Types of Advertising on eBay?
- Promoted Listing
Promoted listing on eBay is a way of advertising that helps you push the items you are selling the right to the top of the search results, a bit like how Google works.
Promoted listings are the listings that nearly enough every seller uses for their own eBay advertising as it is an affordable option and easy to navigate through.
- Brand Advertisements
These different brands with a large scale of budgeting options use eBay to optimise their selling options. This looks slightly different from promoted listings because this one is more in-depth and customised.
How to Optimise For eBay SEO?
When you are listing an item that has been optimised for the correctly searched item and what a buyer is looking for, you will have even better chances of all of your customers finding, browsing and, most notably, buying the product.
If optimisation is not included and whether your items have been advertised, they will get lost in all of the different eBay results.
eBay Advertising: How to Use Different Listings
Standing out on any online selling platform can be challenging, especially as big as eBay.
Luckily, there are now plenty of different opportunities that eBay has provided to give you more chances of visibility of the products that you are selling and how this can also help you to boost your sales.
How Do Promoted Listings on eBay Work?
The process starts by creating a campaign on eBay that is pretty straightforward.
After finding the service, you want to use, simply choose the items you want to sell and promote.
Then decide on the amount you might need to pay to ensure that this advertisement goes through and how long you would like this to last.
How to Get Advertising to Help with Your eBay Listings?
There are two main ways this can happen when promoting your’e eBay listings. One of them is a third-party option and form of advertising that can point to your listing in some way or another.
An Alternative Strategy
The best alternative strategy that can still involve the items you are selling on eBay is linking your website.
Having the option to create your website gives you a better chance of getting customers to trust you and your business, which will help you link to other marketing channels and ways of selling.
A Few Quick Ways on How to Promote Your eBay Listings
eBay has 187 million daily active buyers, and it is also a great place to drive that additional exposure and sales as your income will go up dramatically. Therefore, it is recommended that you should sell on eBay.
What are The Benefits of a Promoted Listing on eBay?
While many of these advantages will be known too many sellers, let’s go through a few of them.
- Extra Exposure
By boosting your visibility levels, you are then able to improve the likelihood of getting those high sales, which in turn is probably your main goal when selling products on eBay.
- No Extra Costs
With promoted listings on eBay, you will not need to worry about the browsers that might pop up and could cause you some extra money when people click on your advertisements and move somewhere else.