How To Choose A Good Keyword Based On Data

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How To Choose A Good Keyword Based On Data

In the world of SEO, keywords are the golden ticket. So much of what we do as search marketers rely on keywords. Keywords are the bridge that connect the searchers to your website, guiding those who are looking for your products, services or information right to your digital doorstep. But there are so many keywords out there, and with keyword pyramids and sales funnels, it can sometimes get a bit confusing to know which ones to target and how to pick the right ones. As we advise our clients on their keyword strategy, we aren’t just pulling keywords out of our ears, are advised by data and a result of extensive research. In this blog I am going to give a simple guide on how to choose a good keyword based on data.

How To Choose A Good Keyword

Before we delve deep into data and how that can guide your keyword research, let me first explore what I mean by keyword research. When optimising your website and producing content, you want to ensure that your website is reaching your target audience, and the way you do that is by choosing good keywords, keywords that people are actually using in their search queries when, whether they are aware of it or not, they are looking for what you offer.

Keyword research is a strategy heavily used in SEO to uncover potential search queries for you to target, the popularity of them and also how difficult it is to rank for them. We don’t just want any keyword, we want ones that we have a chance of ranking for, and also ones that are relevant to us and our audience.

Keywords are super important because… well it’s what people are using online to find answers to their problems.

A good keyword strategy helps get your website infant of the people who want or need it. Leading to more traffic and hopefully more conversions! Everyone dreams of loyal customers that come back time and time again, but before that, they need to find you in the first place!

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Top Tips On Choosing A Good Keyword Based On Data

When choosing a keyword, don’t jump into the deep end straight away! Instead, follow these top tips to ensure that your keyword strategy is based on data driven insights.

Uncover Search Volume

Search volume is a key indicator in what is a good keyword to choose. Search volume tells us how often a particular keyword is searched every month. 

Let me put it into context. The search volume (amount of people searching for) the keyword ‘GrowTraffic’ is 70, compared to the phrase ‘SEO agency’ which is 6.6k! This helps advise us on the keywords we should be trying to rank for on Google.

High search volume doesn’t always mean it is the best keyword to go for though, high search volumes often indicate high competition.

Understand Search Intent

By search intent I mean, you guessed it, the intention behind people’s searches. Search engines are unbelievably clever machines and can often decipher what a person is actually looking for based on their search queries. Analysing the SERPs (search engine results pages) gives you a good indicator of what people are actually looking for when they use a specific keyword in their query. Take a look at the high ranking pages to understand what kind of content users are expecting to find when they use a certain keyword.

Consider Competition

Not all keywords are the same. Some have fierce competition and some may be easier to rank for. SEMrush Difficulty Score is a really great tool that I love to use to gauge how hard a keyword may be to rank for. My top tip is to find keywords that have a healthy balance of search volume and manageable competition, this could be your sweet spot!

Finding Long-Tail Keywords

The example I gave earlier for GrowTraffic is a really simple one when looking at keywords. Keywords come in all shapes and sizes. Long tail keywords tend to have a lower search volume but can be highly valuable due to their specificity. Using long tail keywords is a great way to ensure you are getting infant of your target audience. 

For example, instead of ‘SEO Agency’ we may be better using a keyword such as ‘Digital Marketing Agency in Rossendale’. Using long tail keywords can help find the audience with a higher purchase intent and can also be easier to rank for.

Analyse Existing Traffic

The only way to improve is to look at where you are right now. To choose a good keyword based on data, start with the data your website is already providing. Look out for keywords that are already driving traffic to your site. Google Analytics can be a treasure trove of information when it comes to the performance of your website, showing you insights like which kind of content is resonating with your audience, thus informing future keyword strategies.

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Choose A Good Keyword Based On Data To Stay Relevant

The world of search is forever evolving and whether you have a keyword strategy in place already or not, it’s always useful to revisit your keywords in order to stay relevant. Look for new grands, analyse what works for you (and your competitors) and keep your content aligned.

Choosing a good keyword isn’t a once size fits all approach and can sometimes be quite confusing. Follow the top tips in today’s guide to start!

The best keyword strategy is data driven. If you need a helping hand sifting through the truck load of data that is out there, reach out to our team of search experts!

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