Using a VPN to enhance your SEO strategy isn’t always the first thought of method when it comes to search engine optimisation. There are the digital marketing tools of off- and on- site SEO techniques as well as PPC (pay per click) and copywriting.
There’s also the use of a VPN. Especially if your goal is to reach a worldwide market. A VPN makes organic search results from international areas available for you to see. And they’re accurate, too.
This article will explain how you can enhance your SEO with a VPN.
What is a VPN?
A user can hide their identity via a VPN (Virtual Private Network) which works to change the way Google interprets location information for specific requests. Virtual private networks establish a secure connection with your computer and distant servers.
Your traffic passes through an encrypted tunnel when you access a website whilst having a VPN working, which makes it impossible for anyone to read it while it is in transit.
Data is encrypted so that someone lacking the decryption key cannot read it. The best method to prevent data breaches is through encryption because it is unreadable. Data encryption ensures that even if it stolen, it can’t be read.
Your ISP (Internet Service Provider) has access to see every page you visit if you don’t use a VPN because your internet traffic isn’t encrypted. With that VPN, although your ISP can see that you’re connected to a VPN they cannot see your activity after that.
Before arriving at the website you’re trying to access, your traffic picks up the remote server’s IP address as it passes through the encryption tunnel. This is what successfully masks your real IP address.
Some VPNs are little add-ons you can add onto your browser but there are also some VPN search engines, like Opera.
The Importance of VPNs
On both private and public connections, virtual private networks enhance security and privacy. When it comes to cybercriminals who want to steal your personal data, a VPN acts like a locked system. One that only you have the key to.
Any data that is sent, as well as any received, will remain encrypted until you stop using the VPN. This really aids in preventing cybercriminals accessing data they shouldn’t be accessing.
For businesses with international expansion goals, a VPN is advantageous – content that is blocked or restricted is accessible with a VPN.
Therefore, it aids numerous global corporations in luring consumers and customers across borders. Similar products are priced differently at different locations within online businesses. So in some cases, customers can actually find identical products online for foreign countries that offers a lower price than in their home country.
If you access this site with a VPN, you can access that product from the website of the region of your choice.
How You Can Use A VPN for SEO
To go up in the SERPs, you should really have quite a precise understanding of how webpages are ranked.
One of the problems with that, however, is that elements like cookies, page trackers, customisation, and geo-restrictions, international rankings are frequently distorted. Different factors, like location, affect search results. In fact, even users searching using the same terms in several places will still churn up dissimilar results.
For example, a top search in London might not even be a top search in Edinburgh.
Of course, your real IP address can’t be used to determine how well your pages are doing internationally. Which is why using a VPN is the most ideal solutions to view overseas SERP rankings accurately.
Producing reliable search results from a specific region will only work if your internet browser thinks you’re really located there. It does have it’s other benefits, too. Not only will you be able to seek international rankings, but also the meta descriptions linked to the top-ranking pages.
Why is this a benefit? Because you can take this knowledge and apply it to meta description improvement for pages on your own site. Like this, you can adjust your SEO approach to focus on certain regions.
Let’s take a look at some of the other advantages of using VPN.
Foreign-Local Keyword Accessibility
It can be difficult to determine the particular search terms used in another nation. Sometimes the intended audience isn’t always that of your home country – sometimes it’s the complete other side of the world.
Knowing the statistics of local searches in that area is, therefore, crucial.
Makes Remote Working Safer
Using out-of-date personal gadgets and browsing through unprotected websites can compromise your cybersecurity. And when working on SEO, sometimes you have to spend time on an insecure website. So any important data you have may seriously be at risk of being breached.
When you use a VPN provider, you can direct munch of your online activity to the provider. Valuable information will be given an additional degree of encryption which means you can work on optimisation tactics without concern.
VPN Is Multi-Faceted
VPNs are technologies that give users numerous advantages while still maintaining cost effectiveness. Multiple companies and people experience excessive project completion costs that can have some serious negative impacts. These kinds of issues are what a VPN can help with.
The price of server maintenance can be decreased by using a VPN. Third-party service providers’ ability to set up support at reduced costs makes this possible.
In addition to server maintenance, a VPN can lower a business’s telephone costs. For instance, it is possible to connect to the neighbourhood ISP access point instead of using remotely accessed servers.
Overall, for effective SEO a virtual private network is quite the handy tool to have in your belt. But you should note that some VPNs will not work in the same way as another. This should always be considered before choosing a VPN provider.
A Digital Marketing Agency for You
All digital marketing techniques are built on SEO. Which is why GrowTraffic provides strategies that will be beneficial in boosting your brand’s exposure. Not only that but they’ll also work in drawing in targeted traffic to your website.
Our 10 plus years of expert experience and numerous agency accolades should, hopefully, provide you with the relief that we really do know what we’re talking about.
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