Coming up with informative and relevant blog topics (that are actually enjoyable to read) is challenging at the best of times. But finding blog content ideas that convert is a whole other kettle of fish.
If your blogs are gaining traffic – great stuff! That’s what they should be doing. However, if the traffic isn’t converting then it can all feel a little bit pointless. But don’t worry, we’re here to help! In this blog, we’re going to share our top tips on finding blog content ideas that convert.
Why Is My Blog Content Not Converting?
In our experience, if you are creating content that isn’t converting, it is likely because you are focusing solely on keywords. Don’t get us wrong, keyword research is crucial. And your keywords should be taken into consideration when creating content for your website.
However, if you’re focusing solely on your keywords, the chances are you are not prioritising the pain points of your target audience.
To create blog content that converts, you need to be creating valuable content that answers the questions your target audience is asking. Aside from being optimised for Google, your blog content needs to be valuable for your target audience. After all, they are the ones you are trying to sell to!
So, the question is… how do you find the pain points of your target audience?
Talk To Your Team
Just because you are responsible for creating content, doesn’t mean you’re the only one who can come up with ideas! Spend some time talking to your team, particularly the departments or employees that are in regular contact with your customers.
Your sales or customer service team, for example, should be able to provide a ton of frequently asked questions they receive from customers or potential customers.
This will give you an insight into the challenge’s customers are facing. And if your existing customers are facing them, your target audience will be facing them too. These customer pain points can then be turned into useful blog content ideas that will be relevant and valuable to your target audience.
Talking to your team will also get the creative juices flowing. Your colleagues may have some great ideas of their own. Nothing beats a brainstorming session!
Turn Keywords That Convert into Blog Content That Converts
Using analytics tools, such as SERanking and SEMRush, you should be able to see which of your keywords are converting traffic into leads. You can then use the keywords that are converting to come up with topics for blog content.
If you want to find out what questions your target audience is asking in relation to a specific keyword, make the most of Google’s “People Also Ask” section.
Don’t forget to include longtail keywords in your keyword research, these are a little more specific, making them great for creating blog topic ideas.
Another simple yet effective idea is to take a previous blog (or keyword) that is converting and break the topic down into sub-topics. These can then be used to create niche content, which will be valuable to your target audience and will position you as a true expert in your field!
Utilise Online Communities
Online communities, including Facebook groups and forums (think Reddit and Quora), can provide useful ideas for blog content that converts.
Business to business Facebook groups are particularly useful as business owners reach out for advice, often regarding their clients/customers.
The team here at GrowTraffic are part of numerous online communities including SEO & digital marketing groups on Facebook.
By monitoring these feeds, we can see SEO and digital marketing related questions and challenges that businesses and marketing professionals are facing. And every so often, we will spot something we know will make a great blog post.
Ask Your Customers & Reach Out To Your Target Audience
That’s right. You can uncover the pain points of your target audience by…simply…asking them. Ground-breaking right?
Ok OK, all jokes aside, reaching out and asking your existing customers really is simple and effective, yet very few businesses take the time to do it. But if you want to create blog content that converts, you need to know exactly what it is your target audience needs help with.
Send out a survey with your next email newsletter, put a post out on social media, start a poll on Facebook, ask a question on a forum, ask a loyal customer if you can pick their brain during your next meeting… the possibilities are endless. You can even check out the content your competitors are putting out and see what questions are being asked on there.
Get In Touch
GrowTraffic is an award-winning digital marketing agency based in Lancashire and Yorkshire. We specialise in SEO, content marketing and social media – but we offer a range of digital marketing services.
If you would like some help with content creation, get in touch with the GrowTraffic team. You can email us on email@example.com or give us a call 0161 706 0012.