What content do people care about? Is any content that I create relevant or even informative enough to publish? How do I figure out blog topic ideas for each new blog I upload?
Things that most of us have thought at one time or another. And it’s because blogging can be challenging, sometimes. When you upload on a regular schedule, it can be hard to think about different topics all the time. What’s relevant today might be proved opposite tomorrow so that blog you created is no longer relevant and now you have to create an updated version.
This kind of workload can easily get on top of you, too. Especially on top of any other content you’re trying to create or other commitments you have. On top of that, there’s also the thoughts you have, wondering if your content is worthy, if an audience or peers will judge it.
That’s where this blog comes in. To help you. Any type of blogger will be able to use these tips, no matter what industry, specialty, or sector you publish content for.
Finding Good Blog Topic Ideas
Good topic ideas for blogs can vary quite a lot, particularly because not everyone is in the same industry or has the same niche. And there are many ways or techniques you can use to help on the days where you’re struggling creatively.
1. Have A Content Folder for Ideas
Inspiration often doesn’t work with us – sometimes it works against us. When we have no pen and paper or we’re not at a computer so we can’t write down the thought we just had. Creating something that works for you is a good strategy.
Now, I’ve just coined it as a content idea folder but you can call it whatever you want. A place, could be a notes app on your computer or phone, could be a physical notebook, where you can put any ideas or thoughts you have for potential blogs. Use questions, prompts, or opinions on general topics as a kickstart for a new blog.
Then, when it comes to writing your piece, you have a whole bank full of ideas to pull from.
2. Check Out What Other People Publish
There’s nothing wrong with being a little curious about what other people are posting about. It’s actually one of the best ways to come up with ideas for your own blog posts. It helps you to expose yourself to other content on the internet, particularly content you want to post yourself, you’ll get more of a wider understanding.
There’s also nothing wrong with liking an idea and wanting to write about it, too. These ideas are clearly working for them so they could work for you to. What’s that saying about learning from success…?
Just don’t actually steal it. Obviously. You can enjoy somebody’s work but you can’t take it as your own. Just maybe learn a little more about the topic or use your own opinions and thoughts to create something completely unique.
3. Revisit Evergreen Content
A lot can be said about publishing evergreen content, and there’s absolutely nothing wrong with resharing it. Even if it’s quite old and was posted quite a while ago, it will still be relevant. That’s the whole point of evergreen content.
No matter when it’s posted, it can be reshared and reshared and reshared. It’s always relevant, always informative. Think of a history fact like the end of the Second World War, for instance. That is always going to be relevant because it will never change – it’s fixed.
Of course, not all evergreen content is fixed to this degree. There may be slight things that change or your wording needs to be updated, but that’s all. The actual information? All good.
4. Don’t Ignore Your Audience
The people who are engaging, sharing, enjoying your blog content are the most important. Without them, your content isn’t really doing much in terms of reach. So use them!
You can even ask them for ideas on your next post – what are things they would like to see you post? Audience-driven content is a necessary component for any successful blogger. Even for a successful business owner, as well.
5. Link Your Blog Posts
If you manage to create and publish something that does really well, you want your audience to check out other posts, too. But doing that often requires them to go searching for them. Internal linking is your best hat trick to avoid this. You’re giving your audience a direct link to a relevant blog post.
It’s worth going through some of your older published content and seeing what can be easily linked together. You can even do it in a way that helps you create an entirely new blog post just for these internal linking. Now, what I mean by that is creating a guide that will be relevant to each of the blog posts.
For GrowTraffic, for example, we might create a new blog post on the different types of digital marketing. But we can link older blog posts in the new one through anchor text. Any blogs we’ve created on the specific digital marketing areas or even creating a marketing strategy can all be linked into one blog. That gives our audience the option to check out the relevant blogs if they want to learn more about each area in-depth.
New content linking old content that is informative and relevant. I think that’s what’s called a win-win.
Ever Thought About Getting Help From A Marketing Agency?
Though we advertise ourselves as an SEO and digital marketing agency, not everyone is always aware straight away that content is included within that. It’s not just social media or paid advertising – we help with blog content, too!
And GrowTraffic is an agency you can trust. Not that we’re bragging or anything but, you know, we have won multiple business awards.
Growing your business is important and there’s nothing we understand better than that. So we’ll help you create your marketing strategy if you want us to. It can be focused on one area, like social media marketing, or it can be an all-round strategy.
All you have to do is get in touch!
You can catch us on 0161 706 0012 to speak directly to a GT team member or drop us a message at info@growtraffic.co.uk. Alternatively, you can find us on Facebook.
