Generating, managing, and close-top-of funnel leads is not as easy as it may look, as even if you are in many different industries, you need to be able to keep the main lead pipeline full.
There will be some problems if you are not putting the effort in to generate any promising leads, which in turn will affect how you sell your services. It is as simple and as easy as that. To be the top dog, you must be creative and innovative with your brand’s lead generation.
How To Describe Top-of-the-Funnel Marketing?
The best way to explain the top marketing funnel is that five different levels concentrate on generating your brand awareness. Including this helps you to engage with your primary target audience.
In this case, you will need the best brand marketing strategy possible to help you with your lead generation efforts.
What Funnel Marketing Points Do You Need To Consider?
Before you even start with the process of the top-of-funnel leads and funnel marketing, you need to understand all of the main points that will help with your customer’s and users’ journey. These points are:
- Know your audience
One of the main points of this being able to work is the work and the effort of your marketing that helps you to know more about your audience. Putting your spin on your marketing is vital. People won’t appreciate your content if you don’t do this, as you are not helping them to solve their problems then.
Knowing your audience is one of the core elements of your lead generation case.
- Invest in your website
Your website is the first thing that everyone will see and shows your brand. This is why you need to put all your blood, sweat and tears into investing in it. This is the area that you need to convert your audience into potential customers.
Optimising your site for your leads is so important.
- Use the best call to action
You will need your website to have the best call to action to attract new and potential leads that go straight to your top-of-funnel marketing. There are two main ones that you can include on your site.
- Primary- pop-ups that take your users to the necessary pages, such as your services and contact page or forms
- Secondary- message that can be sent through the company and the clientele
- Optimise for all of your search engines
These funnel leads will, more often than not, look for something linked to education and a particular topic. Specific phrases are then searched. Including content that can help you rank to a higher level helps with your leads.
- Include all of your social media platforms
When you have thought this through properly and decided how you feel this will work best, all your social media platforms can help you locate the top-of-the-range funnel leads for your brand.
Top Tips For Generating Top-of-the-Funnel Leads
- Create the best content possible
Content is your golden nugget in this situation. Content helps you to create the main line of generating awareness that can turn into successful leads. It would help if you showed how you could grab people’s attention through many different forms of content.
- Better your reach with the link-to-link building
The key to this is being able to expand your reach. For this to happen, you need to include the link-building process.
Link building is looking for inbound links that can go straight to your website from many different places. Many different approaches can do this, but the best way to do this is through guest blogging for someone.
- Include social media and go live on your profile
With the success of all social media platforms, it can be hard to connect with the right people.
One of the best ways to work past all the steps is to consider the option of live streaming. Going live for a short time can help with your brand awareness and value and attain even more leads.
- Create and be a part of a Facebook group
The concept of Facebook groups has completely changed over the last few years.
By creating a specific group that helps you target all of your customers and create a safe community, you can help educate and improve their learning over time and understand how funnel leads work.
- Include some other area of content, e.g., a podcast or channel
You may already have a big audience because of the work that you have done. But it is hard to find great funnel leads when you are just writing content. It would help if you had something different. A podcast or YouTube could be the thing that you need all along.
Certified Top-of-the Funnel Leads
Finding suitable top-of-the-funnel leads can be challenging. As a result, quite a lot of these different businesses focus their time and effort at the bottom of the funnel, as being at the top of the funnel takes a lot more effort and is more arduous.
There are a few different ways in which all of this can happen.
Generate, Manage And Close Those Funnel Leads
- Change your brand with a better experience
Providing valuable insight to meet your users’ needs is one of these central concepts but creating the best possible experience for them is just as vital.
This experience can help you realise how you can be different from the other competitors in your industry.
- Be part of brand networks
Some of the most effective ways to be a part of all of these brand networks are to publish your content on someone else’s website and be a guest blogger, be a part of a webinar or do any other form of content, e.g., social media or email.
- Think about outbound possibilities
Outbound is just as important as inbound.
With outbound leads, you can also funnel leads through communicating with visitors. These outbound tips and methods are just as valuable for many people in marketing, especially if you have a specific goal.
How to Generate, Manage and Close Top-of-Funnel Leads
If you want to know how to generate, manage and close top-of-funnel leads, give us a call. We would love to talk to you. Email, firstname.lastname@example.org phone tel:016170620012 Or fill in the contact form page