AdSense for Video (AFV) allows publishers to monetize video content online. It can be a lengthy process, to apply and be approved for AFV, however, it’s a brilliant way of monetising your web video content.

In this blog, we are going to give you some of the technical details you need in your tool kit when it comes to applying for AFV.

What Is AdSense For Video

AdSense for video uses Google’s Interactive Media Ads to integrate your multimedia ads into a website. Monetising your video content online and in apps, sure is a great way to earn some extra revenue, but is also a way of driving more traffic to your site.

60% of businesses use video as a marketing tool. Using a variety of ad styles, including multimedia is a great way of showing the dimension of your organisation. It also ranks you highly with Google. AdSense for video is a brilliant place to start. However, it can be tough to get the ball rolling with AdSense for video, so here’s how.

video content can help tech companies market themselves online

Getting Approved on AdSense For Video

Several requirements must be adhered to when it comes to AdSense for video.

Compliance With AdSense Policies

Standard AdSense Policies refer to the inhibiting of invalid clicks, encouraging clicks, traffic sources, ad behaviour, ad placement, site behaviour and technical requirements, which are all relevant to AdSense for video too.

Further Reading: Eligibility Criteria To Check Before Applying To AdSense.

Compliance With Video Publisher Policies

Google has product-specific policies which apply when it comes to video publishing. Using supported implementations, accurately describing inventory, protecting advertiser value, and respecting the user are all on the checklist when publishing a video to Google.

Google has their algorithms when it comes to displaying video ads and so you must follow these criteria when publishing to make sure your ads are being seen and driving traffic to your site. If you’re used to uploading video content to YouTube, don’t fall into the same patterns. An important note to keep in mind is that Google has its own rules!

Family-Friendly Content

AdSense for video does not allow adult content. For legal purposes, video ads cannot target those who are under the age of 13. So make sure your video content is appropriate and addresses the correct audience.

Sufficient Volume Of Content

A hurdle for many smaller sites and app owners. AdSense for video targets a wide spectrum of organisations with a lot of video content and a lot of impressions. It’s important that when applying, you have a sufficient volume to support your application. Google requires video content greater than 40% with over 2 million impressions every month.

The Technical Stuff

Google’s requirement for video content is that a video player integrated with the Google IMA SDK and HTML5, Android or iOS compliant must be utilised. This is to ensure a specific level of technology compatibility and security involved for Google.

Applying For AdSense For Video

Once you’ve met the requirements for AFV, you can then go ahead and apply. You can apply for AFV through your usual AdSense account. Be prepared, Google comes armed with a set of instructions and questions for you when applying for AdSense for Video.

Google give you a specific code – a way of them monitoring your site traffic and completing the verification process. This code allows Google to harvest information on your audience and their behaviours, to then check if you are eligible.

What If You Are Not Accepted?

Sure, AdSense for video, is great, but it isn’t the be-all and end-all of the video ads. With the many hurdles to jump, you may be faced with rejection. If you are set on producing video ads, there are several ways in which this can be achieved.

Read more about some of the best ad networks for advertisers here.

Get In Touch

Need some advice on your video content? Want some help tackling AdSense for video or making video ads? We’re your gang! Get in touch with the GrowTraffic Team today.

Call us on 0161 706 0012

Or drop us a line at [email protected]

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