How To Get Return Traffic To Your Site

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How To Get Return Traffic To Your Site

Your businesses presence online is one thing, but keeping it growing is another thing entirely. The answer to a businesses website growing is return traffic. One-time visitors are great, but repeat traffic is what fuels website success. The reason being is that returning visitors are more likely to convert into loyal customers. Getting traffic to your site can of course be achieved by some crucial SEO tactics but what about how to get return traffic to your site? In this blog I explore some of our top tips to cultivate a loyal customer base, encouraging return traffic to your site. 

Why You Should Care About Getting Return Traffic To Your Site

The amount of returning customers you get to your site, is a real tell tale of the health of your marketing strategy. Return traffic have a higher chance of converting into paying customers. Traffic the returns to your website, more than likely likes your content and is getting their questions answered by what you put on your website, which tells you, whatever you’re doing, it’s working!

Generically speaking, return visitors bring more revenue to your business. Gaining return traffic leads to them spending more money, needing smaller promotion, and recommending you to their friends. Seems like a no brainer right! So, how do you get return traffic to your site?

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How To Get Return Traffic To Your Site

As with getting new traffic to your website, to get return traffic to your site, you need a strategy! It is fine thing getting them there, but you need to keep them there, in order for them to return.

Before you add more steps, my biggest piece of advice is to take a look at where you’re at right now. Starting with an analysis of your website’s current performance to see what content gets the most returning visitors, is a great place to start in order to build your strategy with the focus of getting return traffic to your site.

Here are some top tips on how to get return traffic to your site.

Content is king – you’ve heard me say it a million times before, here I am again. Content marketing is one of the key ways, not only to get traffic in the first place but to make sure they stay, and return.

Since the helpful content update, high quality, relevant and informative content has become the foundation of any SEO strategy. Whether it’s blog posts, videos or infographics, at the heart of your content should be value. Producing valuable and helpful content that benefits your target audience, means you are more likely to gain return traffic to your site. Focus on solving their problems or educating them.

Consistency is key – A website isn’t a museum. It’s super important to update your website content with new information and fresh perspectives. Being consistent with your content not only keeps your site relevant but it also gives traffic a reason to return and check out what’s new. If you take anything away from this blog, let it be this – keep updating!

Email marketing – Utilising your email marketing g platform is a really food way to nurture the relationships with past visitors. Offering your website visitors valuable incentives to return through your email newsletter, for example, early access to new products or downloadable content is a brilliant way to entice them to come back. You can also utilise your email marketing strategy to ensure your subscribers are engaged with new information and updates, of course guiding them back to your website.

Retargeting ads – Google Ads users or those that have a PPC strategy can use retargeting techniques to serve ads to people who have already interacted with your site. Retargeting can help spark the memories of those who ave visited you before, enticing them to return to your site and complete an action they may have started previously.

Community spirit – In order to get return traffic to you site, you want to create a sense of community around your brand. Visitors that can engage with content, your brand or other people are more likely to remember who you are, and therefore come back.

Make it easy to come back – Ultimately, an SEO strategy is absolutely crucial to gain traffic, whether returning or not. Don’t underestimate the importance of being visible and making it easy for traffic to find you and interact with your site. Make sure it is ranking for the right keywords, easy to navigate and well optimised. A positive user experience  is key to get return traffic to your site.

Get Return Traffic To Your Site With GrowTraffic

Luckily for you, if you want to get return traffic to your site, you’re in the right place!

Reach out to a member of our team today by calling us on 0161 706 0012 or email info@growtraffic.co.uk.

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