Title graphic for GrowTraffic blog about how to improve customer loyalty with SEO

Table of Contents

How To Improve Customer Loyalty With SEO

Loyal customers are the best type of customers. They believe in your brand, will repurchase time and time again, and will refer you to their friends and family.

Plus, data from Granby Marketing found that it costs five times as much budget to win a new customer than to retain an existing one. With that in mind, all businesses should be prioritising customer loyalty as part of their business strategy.

As we all know, with the power of SEO tactics, you can drive people to your website and convert them into paying customers.

But wouldn’t it be fabulous if you could encourage those customers to stick around? In this blog, we’re sharing expert tips on how to boost customer loyalty with SEO.

Create Content Tailored To Your Target Audience

Content and SEO go hand in hand – it’s a tale as old as time. However, creating generic content isn’t enough. To boost customer loyalty, you need to create content tailored to your customers’ wants and needs.

If you create relevant, high-quality content that provides answers to the questions your potential customers are asking, it will steer them to your website rather than your competitors. Similarly, your content marketing strategy should include content tailored to existing customers as this will encourage them to return to your site to find the information or inspiration they need.

If customers see your brand as a valuable and trustworthy source of information, support or help, they are more likely to be loyal to your business.

Optimise Customer Loyalty Pages

Loyalty schemes and rewards are an excellent way to encourage customers to shop again. Studies show that 68% of customers would increase their loyalty to a brand if they received a reward.

Tiered programmes encourage shoppers to spend more to gain more perks and benefits. Similarly, a points loyalty system enables shoppers to build points that can be spent in-store. This is a popular option for e-commerce businesses.

However, simply having a loyalty programme isn’t enough. You need to shout about it in all the right places, including social media, email newsletters and your website.

Your website should have a whole page dedicated to the loyalty schemes/programmes on offer – and it should be optimised for search engines.

By using strategically (and naturally) placed keywords, writing compelling meta titles and descriptions, adding appropriate visual media and prioritising mobile-friendliness, you can get your loyalty programme in front of the right kind of potential customers.

Engage With Customers

Engaging with customers through various online platforms is an excellent way to increase customer loyalty. Whether it is keeping customers in the loop with email newsletter updates, creating interactive social media posts or responding to customer comments and queries across all platforms, your customers will appreciate the consistent engagement.

Responding to reviews on websites such as Trustpilot, Yell, Facebook, Bing and Google is also an excellent way to engage positively with customers.

Speaking of reviews – following up with customers and encouraging them to leave honest reviews is an effective way to improve customer loyalty. Studies show that customer reviews can be as effective as traditional word-of-mouth referrals.

Plus, most people are more willing to trust a company that has positive customer reviews. Once you have built up a number of glowing reviews, make sure they are front and centre! They should be visible on your website and should always be shared on your social media platforms.

Prioritise Local SEO

If you would like to drive visitors to your physical or e-commerce store, you should be prioritising local SEO. Data from SEO Roundtable suggests that up to 46% of online searches have local intent. Improving local SEO involves a series of steps, including:

  • creating and optimising a Google My Business profile
  • creating and optimising a Bing Places profile
  • optimising your website for mobile search
  • adding your business (including the website) to a range of online directories and review platforms, including Yell, Yelp, Hotfrog, Opening Times, 192, Apple Maps, Foursquare, Infobel and more.

Local SEO can help your brand demonstrate trust and authenticity, which are key pillars of a long-lasting business-customer relationship.

Get In Touch

Need help getting (and keeping) customers? Feeling a little lost with your SEO strategy? GrowTraffic can help! We’re an award-winning digital marketing agency that specialises in spectacular SEO.

Renowned for our transparency and trust, the experts at GrowTraffic would love to help you boost sales and improve customer loyalty with SEO. Want to know more? Don’t hesitate to reach out. You can call us on 0161 706 0012 or email us at info@growtraffic.co.uk.

Home » Search Engines » SEO » SEO » How To Improve Customer Loyalty With SEO

Share this post