If you are launching something for your business, whether it be a new product, location or website, SEO can be a great way to help get the word out and increase traffic. This way as many people as possible can hear about your launch and discover more about you and your business.
So, if you are planning a launch or want to know for when you plan your launch in the future, here is how to incorporate SEO into launch activity.
You need to be able to understand and know how to use SEO before you begin to incorporate SEO into launch activity. SEO is an amazing and effective way to grow your traffic and increase the flow of people visiting your website, but you need to be able to use it cleverly and effectively if you want it to work.
SEO stands for search engine optimisation and is all about getting your website and web content to rank as high as possible on search engines like google. It’s all about optimising your website so that it works with the Google algorithm.
SEO works by using the right keywords and phrases and making sure the website runs smoothly and looks good. It’s better to get used to SEO and become comfortable with it before you use it for something major like a launch.
SEO can take some time and it might take you a few tries to find the right tone of voice and style that works for you. Wait until you have found the type of content that works for you and be sure to check that it is working, and your traffic is increasing.
Once you are comfortable using SEO and you are confident that the style you have chosen is working for you, you can start to incorporate SEO into other aspects of the business like launches.
Be Prepared and Do Your Research
SEO won’t work unless you have done your research. You need to know exactly what keyword and phrase will work with the algorithm at any given time. Something that was ranking one month might not be ranking as high the next so be sure to keep an eye out for any changes.
Websites like seranking and answerthepublic can help you find out what words are ranking highly and what it is that people are searching for at the current moment. Your aim is to try and emulate what it is that people are searching for and hopefully become one of the top results for that search query.
It might be that the words you were hoping to use in your launch are currently ranking very high or that no one is searching for what it is you are about to launch.
If this is the case, you might want to adapt your launch so that it more accurately fits with what people are searching for right now. If you don’t think this will work, however, then you might want to hold off and wait until the words you want to use in your launch are ranking highly so that you will get the maximum amount of traffic for your launch.
Don’t Stop After The Launch
For SEO to work you need to keep at it constantly, otherwise, you may start to fall behind in the ranking and you won’t get as much traffic. You should keep using SEO to grow your business even after the launch.
Even though your launch is finished, you can still use SEO to help more and more people see your business. Whatever it is you have launched, you still want as many people as possible to be able to see and learn more about it.
After the launch, you should still tailor your SEO for that particular, product, service or whatever it is you have launched to help keep in the public eye for as long as possible and bring in a new audience who may not have witnessed the initial launch but may still be interested in what you and your business have to offer.
If you think your company is ready for SEO, Growtraffic can help. We offer a wide range of marketing services, but we specialise in SEO and content marketing. If you would like expert help making a success of your long term marketing strategy, get in touch with our team.