In this blog, we’re going to outline the best long term marketing tactics and share our tips for how you can make a success of your long term marketing strategy.
What Is A Long Term Marketing Strategy?
A long term marketing strategy uses a range of tactics to drive the future success of your business. Think of it as looking at the “big picture” and planning ahead. Without long term marketing, you will struggle to ensure the sustainability of your business.
Long term marketing strategies tend to be 6-12 months long, but are often longer. You may not see results straight away, but in the long run, long term marketing will help you achieve your business goals.
Long Term Marketing vs Short Term Marketing
A successful marketing plan should have a short term marketing strategy and a long term marketing strategy. A short term marketing strategy uses tactics that produce quick wins, such as PPC, tradeshows/events and limited-time offers and giveaways.
A short term marketing plan is usually built into the larger long term marketing strategy. Short term marketing strategies are particularly important for start-ups and those trying to get their business off the ground. They can also be useful when business has slowed considerably due to external factors.
Although short term marketing tactics provide quick wins, they don’t set your business up for future growth. Having a good long term marketing strategy, that incorporates short term marketing tactics, is the best way to achieve success and ensure a solid future for your business.
The Best Long Term Marketing Tactics
For a long term marketing strategy that really pays off, you need to include a combination of tried and tested long term marketing tactics. Here are the most popular long term marketing tactics:
SEO & Content Marketing
SEO (search engine optimisation) and content marketing go hand in hand. SEO is crucial if you want your business to be found online. It allows businesses to rank well on Google and other search engines (preferably on the first page), allowing their target audience to find them.
It is the process of optimising your website for keywords and phrases that your target audience use when searching on the web. Content marketing is a huge part of SEO – mainly because fresh, relevant content on a website is a huge ranking factor for Google.
Writing interesting blogs, curating informative web pages, sending out useful emails and promoting your content across social media is an effective way to increase web traffic to your website and boost your rankings on Google.
To get the most out of your SEO strategies, it is usually best to enlist the help of an SEO professional (unless you have one in-house!). SEO may take months to achieve results, but the results are long-term and will continue to benefit your business even if you stop the SEO marketing efforts.
Establishing a recognisable brand takes a long time. In order to build a strong brand both online and offline, brand awareness and brand recognition should be key aspects of your long term marketing strategy.
Many people assume that PR is only needed when something goes wrong. But the truth is, a long term PR strategy can be used to create and uphold a positive image and position your business as leaders within your industry.
Social media is a short term marketing tactic and a long term marketing tactic. In the short term, social media competitions and giveaways are excellent ways to boost brand awareness. Plus, it can be used to manage your online reputation.
In the long term, your social media strategy can be used to promote your content, communicate with your customers, engage with your target audience and involve yourself in industry communities.
Tips To Consider When Creating A Long Term Marketing Strategy
- Ensure Everyone Is On The Same Page – Your team, your marketing agency and anyone else that is involved in the success of your business should be familiar with the long-term marketing strategy that has been put in place.
- Allow Room For Flexibility – Although your long term marketing plan is strategic, that doesn’t mean it is set in stone. Internal factors, such as short term campaign results and external factors, such as industry trends, can have a significant impact on your strategy. So, you need to ensure your plan has room for change, in case necessary adjustments need to be made.
- Utilise The Results – Your long term marketing strategy should be reviewed regularly (we suggest every three months as it can take months to see real results). If you outsource your long term marketing plan to a marketing agency, you will receive reports outlining the results of the strategy so far. These results should be used to pinpoint any weaknesses in the long term marketing strategy and make improvements based on the strengths and weaknesses.
- Include A Mix Of Tactics – You’ve heard the saying “don’t put all your eggs in one basket” right? Well, this is kinda the same. The success of your long term marketing plan should not be placed solely on one marketing tactic. Many marketing tactics work better alongside others (such as SEO, content marketing and social media). You may also find that some marketing tactics work better for your business/audience/industry than others.
Get In Touch
GrowTraffic is a digital marketing agency based in Lancashire and Yorkshire. We offer a wide range of marketing services, but we specialise in SEO and content marketing. If you would like expert help making a success of your long term marketing strategy, get in touch with our team.