We are all told to utilise our social media channels, as it’s one of the easiest marketing strategies to generate a connection with our consumers, build a brand, and generate more leads/sales.
With over 4 billion people active on social media no business can afford to miss out on social media marketing as part of its strategy. If you are new to social media marketing, we have some best practice advice for you to start or build your social media strategy.
Why Is Social Media optimisation important?
According to a report by Hubspot, 21% of the consumers will unfollow a brand on social media due to repetitive content, and 19% of the consumers will unfollow due to frequent posting. Other reasons include frequent posting, too much clutter, and lack of engagement on the posts.
Therefore, social media marketers must track engagement on all social profiles to determine how useful and relevant their content is and how much the audience can relate to it.
The current world that we live in prioritises consumer experiences and their conversations more than anything, which is why you should think before investing your budget in meaningless tasks.
Social media optimisation will ensure that you are putting your money in all the right places.
Optimising Your Social Media Channels
For an effective social media marketing strategy, you need a balance between search engine optimisation and social media optimisation. Here are the top social media optimisation techniques that you can use to strengthen your online presence:
Keyword research is arguably the most important technique when you’re optimisation your digital presence. Keyword research is all about finding the words and phrases that will help you rank on search engines. When you know what your target market is searching for, you can create content based on those results.
Keyword research will also help you identify the hashtags that are relevant to their business and industry. There are multiple SEO tools and websites to help you identify your keywords!
This may seem obvious and simple, yet companies this is one of the main reasons companies fall behind when it comes to social media.
“Around 28% of the businesses feel that the shortage of a strong strategy is the main reason that is stopping them from turning into a social enterprise” – SocialChimp
An ideal strategy would focus on growth and measurable results, with a fixed goal and objectives to fulfil along the way.
For your social media channels, consistency is key in terms of brand image and the way your message portrays to your target market.
Possibly one of the easiest ways to optimise your social media channels, yet many businesses overlook this area. Your company’s page is what the consumer judges your brand on, it’s where you can win or lose them along the way.
Here are a few tips for aligning your brand through social media channels:
- Profile Picture – Make sure your profile picture has your company’s logo, this build brand identity from the start.
- Username – Arguably the most important. It needs to be consistent over channels, this way your customers can find you with ease.
- Bio – Many people think a bio is a gimme and this is one of the biggest mistakes you can make. We would recommend you state clearly your business with a focus on your keywords and a direct link to your website.
There are two types of content to optimise your social media channels:
- Original content that your team produces
- Curated content that you take from other resources
In an ideal world, you should create a mix of the two. For the best results and high engagement, make sure that both the curated and the original content is relevant to the audience. Quality is ten times more important than quantity is.
Posting times can have an impact on engagement, your keyword research will allow you to get a grip of your audience. You can then create a profile of your target market, allowing you to figure out the best times to post on each channel.
Social Media Analytics
Tracking your social media optimisation is essential, as it explains how well your strategy is working out. You can use Google Analytics to track the URLs.
Aside from tracking the traffic, you need to keep an eye on the social media metrics. This would show you the engagement on all posts.
All social media platforms have different metrics to track engagement, such as likes, shares, retweets, comments, etc.
Get In Touch
GrowTraffic is a multi-award-winning digital marketing agency based in Lancashire and Yorkshire. We specialise in SEO but provide a wide range of digital marketing services.
If you would like help perfecting your SEO techniques, get in touch with our team today. You can call us on 0161 706 0012 or email us at [email protected]