Selling online has never been easier. The rise in social media created unparalleled growth in e-commerce businesses. However, this ease of online selling means there will be plenty of businesses out there providing the same products or services as you. So, if you want to sell online, you need to be ahead of the game.
In this blog, we’re going to share our tips for how to sell online fast. If you have noticed a slump in your sales, or your new business hasn’t gotten off the ground quite as quickly as you’d hoped, these tips will be useful…
Determine Your eCommerce Strategy
If you haven’t already, you need to choose an eCommerce strategy to sell your products and services online. Some people choose to create a simple online shop template on an eCommerce platform, such as Shopify, BigCommerce or even Wix.
Whereas others might already have a website built in WordPress (or the likes) and will add an eCommerce plug-in such as WooCommerce to their existing website.
Both of these options are great in the long run, however, getting them set up and working well may take some time.
Another option is to sell on existing shopping platforms, such as Etsy, eBay and Amazon. These platforms are excellent for people who want to start selling quickly. Other start-ups choose to sell directly through Facebook Marketplace, which is also a fast option.
Optimise Your Site
Whether it is your eCommerce site, WordPress website or Facebook business page, ensure it is optimised well for search engines (and for web users).
Carry out keyword research and gain a better understanding of what your audience is searching for when they want to find your product or service. Then ensure your website or online shop is optimised for these keywords. Without optimisation, your online shop will not be found on Google and other search engines. Find out more about optimisation here.
Your social media platforms should also be optimised and should include a link to your website/online shop, contact details, a short bio, logo and brand colours.
Focus On Customer Experience
How many times have you left a website because it is slow, unresponsive or hard to navigate? I do it all the time.
There are so many reasons web users decide to leave a website before taking any action. Intrusive pop-ups, annoying adverts and unresponsive web pages are just a handful of factors that will make a web user leave your site (and head to your competitors site instead!).
To encourage people to buy your products or services the first time around, you need to ensure that the shopping experience is quick and seamless. Your website or online shopping platform should be easy to use, fast and responsive whether the potential customer is using a mobile phone, tablet or desktop computer.
Provide Payment Options
Can I let you in on a secret? I’m lazy. If I’m shopping online and PayPal isn’t a payment option when I come to check-out, I’ll leave the site. Usually, I intend to come back later “when I have my bank card to hand”, but more often than not I completely forget about whatever purchase I was about to make. And I’m betting that I’m not the only one.
If you want to sell online fast, you need to make it as easy as possible for web users to make it through the sales funnel. If a web user’s only option is to input their card details, they may not complete the purchase.
Aside from being quick and easy, PayPal and other instant payment options, such as Apple Pay, are also regarded as being trustworthy. They are tried and tested methods of payment that millions of people use every day. They make your website or online shop appear convenient and trustworthy.
Give Newcomers A Reason To Shop NOW
I am a SUCKER for a deal. So, when I visit a new website and they offer me 20% off my first order, I will almost always take them up on it. Offering a deal (especially one with a limited time frame) is a great way to make quick sales.
Another fab idea is to encourage people who visit your website to sign up for your newsletter and receive a perk (such as money off their next order). This helps you build a database of people that you know are interested in your product/service. And the uptake on your future email newsletters will be higher.
Try Social Media Ads
Facebook and Instagram adverts are an excellent way to sell online fast. You can tailor the ads to your target audience and put your brand, products and services right in front of the people that matter.
I am a 24-year-old female and I can’t tell you how many products I have purchased after seeing an advert on Instagram. From skincare to clothing, I’ve discovered new brands and become a regular customer for many businesses. And despite common perceptions, it is not a “generation thing”…
My dad is 56 and he recently sent me a link to a pair of (God-awful) shoes he wanted for his birthday. Online shopping is absolutely not my dad’s thing so I asked him how he had found the said shoes. In typical dad fashion, he replied “I don’t know really, they just came up on my Facebook”. So, regardless of what kind of audience you are targeting, social media ads are an effective way to make quick sales. And in case you were wondering, no, my dad’s birthday wishes did not come true (sorry Russ).
Social media ads are not as affordable as other marketing methods, such as SEO, but they do provide quick results. And if you want to sell online fast – Facebook and Instagram ads will help.
Use An Abandon Cart Recovery Feature
Almost all eCommerce platforms will have an Abandon Cart Recovery feature, which does exactly what it says on the tin. It allows you to email web users that have left your website with items in their shopping trolley.
Reminding them of the order is often all it takes for them to return to your website and complete their purchase.
Ensure Reviews Are Visible
Reviews are particularly popular if you are new to your industry. Online products and services are intangible until the customer has received them. So, to encourage people to trust your brand and your products, you should ensure positive reviews are clearly visible on your website or online shop.
Create A Buzz On Your Social Media Platforms
Aside from social media ads, your social media channels are a great way to increase brand awareness and showcase your products and services.
Take advantage of Facebook and Instagram’s business features, such as Stories and Lives to create an interest in your products and services. LinkedIn is also a great platform for B2B businesses. And Pinterest can be useful to increase the traffic back to your website or online shop.
Ensure Your Customer Service Is Quick And Efficient
Many people will ask questions before they commit to making a purchase. If you want to sell online fast, you need a brilliant customer service technique and online presence. Your businesses email accounts and social media accounts should be monitored closely to avoid missing customer queries or opportunities.
Ensure customer queries and questions are answered ASAP and don’t hesitate to interact with people on social media platforms. For example, if someone comments on a post or advert asking for more information, reply to their comment.
Get In Touch
If you would like some help with selling online, get in touch with GrowTraffic. You can call us on 0161 706 0012 or email us at [email protected].
GrowTraffic is a digital marketing agency based in Lancashire and Yorkshire. We provide a wide range of digital marketing services to help businesses grow online, including SEO, content marketing, social media marketing and PPC.