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How To Use Bold And Headings To Improve SEO

I’m presuming you have sat there and wondered whether bolding specific keywords or using headings will have a direct impact on improving your SEO rankings. And if you’ve done some research on the topic you’ll find many articles claiming the will have an impact on your rankings.

But is that true? Will your rankings improve your SEO from simply bolding text or using headings?

The simple answer is yes. Using both bold and headings in your web content can improve your SEO. The thing that many blog posts or articles don’t tell you is, there’s more to it than that.

In this GrowTraffic blog, we’ll explain all…

Using Bold Text To Improve Your SEO

Using bold text has been a hot topic for decades when it comes to optimising your website and keywords. Ever so recently Google has had a November SEO update regarding this matter and John Mueller explains all:

“This is something that comes up every now and then. I double-checked before the session, I think, in like, 2012 or something around that about bolding” 

“So usually, we do try to understand what the content is about on a web page, and we look at different things to try to figure out what is actually being emphasized (Bolded)”

The thing I think is crucial to take away from the latest algorithm updates and from the comments made by John Mueller is, yes bolding does help. But, the most important thing is your overall content. Does it portray the message and backup your bolded text with relevant information? Because if it doesn’t your bolded text will be irrelevant.

Google is clever enough to understand your content without bolded text, but the bolded text makes the message and content clearer for Google to understand.

Tip – A few snippets of bold text throughout an article can send stronger signals to Google. But bolding all text on a page would add no value at all.

Using Headings To Improve Your SEO

Headings are slightly different to bold text but share the same concept. What I mean by that is, the context of your content is the main priority for Google to interpret what is on that specific page. Headings are there to showcase the overall theme and present to the user nice readability.

Google’s John Mueller offered a clear explanation of how Google uses H1, H2, HTML headings. This explanation shows the role headings play in the search rankings and how we should use them.

“I think in general; headings are a bit overrated in the sense that it’s very easy to… get pulled into lots of theoretical discussions on what the optimal headings should be.”

“We do use headings when it comes to search. But we use them to better understand the content on the pages.”

The main thing to take away from these comments are keywords in your headings won’t necessarily make you rank better, but they are useful in communicating what your content is about.

How Does Using Headings Benefit The User?

H1, H2 and even H3’s help organise your content better for your visitors. Dividing up your text with headings and subheadings create a greater experience and readability for the user. This helps a reader work their way through the text and skip any parts they deem irrelevant. At the same time, a page divided into headed sections looks more attractive and easier to read than one which just has lots of paragraphs.

Using headings, therefore, provides a better customer experience, keeping visitors on the page and enticing users to read more of your content.

Get In Touch

I’m hoping we’ve clarified the myths surrounding both bold text and headings and how to not only use them correctly but to improve your SEO rankings at the same time.

If you would like to increase your SEO rankings, get in touch with our team today. You can call us on 0161 706 0012 or email us at

GrowTraffic is a multi-award-winning digital marketing agency based in Lancashire and Yorkshire. We specialise in SEO, whilst also providing a wide range of digital marketing services.

We look forward to hearing from you! 🙂

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