Organic SEO Case Study - iHUS

Organic SEO Case Study: iHUS Ltd

Organic search methods boosted web traffic by 92% for luxury granny annexe builder and achieved excellent keyword rankings.

Read our organic SEO case study here.

Background

iHUS provide families with elegant solutions for their ageing relatives in the shape of modular annexes. Built in South Yorkshire, the company transports the buildings to their new owners where their own team then erect the buildings and complete the fit out, offering a full turn-key solution.

Brief

iHUS approached us with a very clear and specific goal in mind; help them achieve and maintain a top three page one result for their keyword ‘granny annexe’. They also asked us to help boost overall site traffic through organic SEO.

Approach

Already managing their PPC in-house, we focused on a content strategy to organically boost keywords and attract more traffic to the site. We worked closely with iHUS to produce routine content for their audience and optimised the website in order to give the business a competitive edge in the SERPs. We then introduced an outreach programme to help boost the sites link profile.

Results

With consistent activity over the course of a year we achieved the following results for iHUS Ltd. Their organic keyword rankings increased and sustained the top spots through our activity, resulting in more traffic and an improved domain authority.

Our Strategy Included

Organic Link Building
On-page SEO
Additional web content
Social Media
Blogging
Citations
Strategy

36.15%

Increase in organic traffic

79.4%

Increase in organic traffic

1-3

Consistent ranking position for ‘granny annexe’

92%

Increase in users

43%

Of keywords in top 10

GrowTraffic got on with what I tasked them and have achieved the results we wanted. We operate in an extremely competitive niche and the content GrowTraffic produces has helped set us apart from our competitors. It is of a consistently high quality and reliably targeted.