Made For Kids YouTube Content

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Important Changes To YouTube Starting Today – Jan 2020

In September YouTube announced there would be some changes to better protect children on the platform, specifically addressing the concerns raised by the US Federal Trade Commission and from now on all creators need to specify whether their content is ‘Made For Kids’ or ‘Not Made For Kids’ in the YouTube Studio.

Any personal data from those watching Made For Kids videos would have to be treated as coming from a child, regardless of age according to the ruling.

From today, YouTube has announced they will “no longer serve personalised ads or support features such as comments, Stories, live chat, the notification bell and others on videos designated as Made For Kids.”

This is a massive change and will have a huge impact on the creators of children’s content. I’ve got a 10-year-old and he’s spent so many hours head-down in this kind of content and most of his friends are the same. YouTube is still arguing their case and many creators of kids content on YouTube continue to provide feedback.

YouTube is advising creators of content for kids that they should “set your channel (or individual videos) as Made for Kids or not.” YouTube does use machine learning to identify the type of content, but creators need to monitor this as it can be overwritten by the creator and this setting will determine how your content is treated on YouTube. They will override any changes if they think it’s been changed erroneously or to try to game the system, so I wouldn’t recommend trying that.

To determine if your content is ‘Made For Kids’ click here.

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