Given all the changes that have been made in search marketing over the years, particularly the algorithm changes implemented by Google, having well written, informed and interesting content on your website is the single most important thing you can do to help your ranking position.
More than that, your content not only needs to be good, but it needs to be plentiful and it needs to be fresh, relevant and updated regularly. The market that your business operates in will determine how often your content needs to be refreshed or added to, but generally speaking, we’re now advising our clients to add new content to their websites at least weekly and more frequently if they can manage it.
This is where copywriters come in. We’re acutely aware that most business owners don’t have the time or the resources to update their content as often as it needs; let’s face it, most employers and their employees are already working at full capacity.
If this sounds familiar, then you need an experienced SEO copywriter who can pen and upload quality content to your website at an affordable rate and on a regular basis.
SEO Copywriting is what we at GrowTraffic do and it’s what we love. Between us, we have written an awful lot of content over the years for a range of businesses and we are experts at penning interesting yet tailored copy that will help your website reach new audiences and grow your presence online.
All our copy is carefully crafted to help your website perform to its maximum potential; that means ranking you as highly as possible from the strength of the page copy alone. Ranking your page highly means traffic, which in turn means conversions for your business; in a nutshell, the more people are visiting your site, the more money you are going to make.
Our experience copywriters also means that we have a deep understanding of how great content works; by creating a number of features and benefits within the text, including subtly placed calls to action, we can lead the reader to a certain place or encourage them to undertake a certain action, such as purchasing your product or signing up to your newsletter. By engaging with your customers in this way, we hope to persuade them to interact with your company and your website, thereby growing your customer base and again increasing your sales.
Whatever your requirements, please get in touch with us; we are always happy to have a chat with you about your SEO Copywriting needs.
Please get in touch using the contact form or call us on 0161 706 0012.