Blog writing is one of the most basic and yet fundamental parts of online marketing.
Blogs are essential for SEO, inbound marketing, content marketing, social media marketing, email marketing and marketing automation. Although this isn’t the only type of content you should be creating it’s fair to say you should be creating more blogs than most of those other types of content.
Velocity is also important when you’re adding content to your website. This is determined by how active your competitors and how active they’ve been in the past. And when thinking of competitors, you need to think of more than just those other businesses that sell a product or service such as your own. In fact, any website that creates content about a topic even vaguely related to your business’ core interest is a competitor.
Most business owners and marketers know they should be producing regular blog content, but many only realise after months, that the blog section of their website is no longer up to date. Whilst blog writing is a central part of most marketing plans, blog articles are often one of those marketing tactics that can be easily overlooked.
We all know a back-bedroom blog writer, however, experience tells us they are often unreliable and generally don’t understand the importance of SEO or marketing strategy. Through GrowTraffic’s blog writing service we help you keep your blog up to date with based on a strategic plan whether you want to have an input on every piece of whether you want a more hands-off approach.
Although there are some businesses where it’s important to simply update their blog to appear to be active, we’re more interested in how blogs can be used strategically for marketing purposes to help engage, educate and persuade your audience, as well as creating an increased topical relevance and increasing the variety of keywords within your site, to soak up loads of traffic.
Finding the right blog writer
And we don’t just produce any old blog articles. We’ll work with you to create a content calendar, based on competitor and customer research. These blogs will be well aligned with your customers’ buying cycle, dealing with their pain points and answering the questions they’d likely ask in search engines such as Google.
Each blog writer on the team has SEO or content marketing specialisms and we create content to attract, then convert customers. These blogs will be well-researched expert pieces of content and they’ll all be written using your business’ unique tone of voice.
Get in touch and we’ll have a look at your existing blog content, see what your competitors are doing and make some suggestions about how we can help you with blog writing.