Is your social media really working for you? We all know the younger generation are social media natives, but most business owners and even many marketers haven’t got the time to keep up with all the latest trends in social media. And even if you do feel up to speed, are your Tweets, Posts, Snaps, Pins, Links actually doing your business any good? If you’re not sure on any of these points, you’re in luck!
My name is Rachel Weinhold, as well as being GrowTraffic’s resident copywriting queen, I’m also our freelance social media marketing consultant. I want to help your social media get the cut through your business deserves.
The web has been changing for a number of years and the search marketers of the world (such as seo consultants like Simon) have inevitably been increasingly working on social media for clients. That’s how GrowTraffic got going in this sphere.
Social media has a very real affect on the search engine optimisation of a website and it’s likely that this will only get more important as time goes on. But as a freelance social media consultant I’m not just here to think about social as a seo tactic. Social media is about much more than that, it encompasses everything from direct response through to lead generation and from brand awareness through to content distribution.
Whilst Simon doesn’t often get involved in the day to day delivery of social media marketing strategies, he brings a wealth of experience as an inhouse marketing manager for a number of leading brand, in which he has often been solely responsible for both organic and paid social media strategy.
Social Media Optimisation Consultants
GrowTraffic offers a complete social media service, from social media consultancy services, where we enter your organisation assisting you and your team to implement a robust social media plan with training and processes, through to the full on tactical implementation of social as part of your digital marketing strategy.
As with any campaign that GrowTraffic works on we believe in using a data driven approach both in terms of generating ideas for social marketing but also when optimising and reporting on the effectiveness of activity.
GrowTraffic is all about approaching digital marketing from a copy orientated strategic content perspective and we do this socially as well. Our social media strategies are largely based on the notion that we can create the kind of content that will engage and resonate with your target audience.
How a social media marketing consultant operates
Although every social consultant is going to operate in a different manner – and we will work to make our service unique to your operation – there are some processes we go through every time. These processes include:
- Carry out social media audit including competitor analysis
- Develop social strategy
- Create social media messaging framework
- Develop a list of influencers
- Target influencers
- Distribute content encouraging influencer amplification
- Optimise content based on what works
How you can work with GrowTraffic’s Social Media Consultancy
There are a number of ways in which I can work with you and how you can work with GrowTraffic more broadly. Here are some of the some of the ways we can work together on your social media marketing:
- Inhouse contractor – if you want someone to come and work in your department I can come in on a part time or full time basis, depending on capacity within GrowTraffic at any one time.
- Retained social media marketing – if you want someone on hand at all times, but who’s not based in your office we can work with you in this capacity.
- Project by project basis – if you just don’t have the resource within your business and you know your latest marketing campaign needs more support then we will take up some of the slack.
I’ve got a good feel for what works on social and what doesn’t. I’ve tried loads of different kinds of things, some have excelled many, most have done as expected, many have failed to hit the mark. The point is, working as a social marketing consultant means that I have the opportunity to try new things. That way I can see what works and what doesn’t and I bring this knowledge with me to every client I work with.
If you’re looking for a straight talking freelance social media marketing consultant who has been there, done that, then get in touch today.