Fast Hosting and SEO
Choosing the right hosting solution for your business’ requirements is an important part of your web strategy.
Fast hosting provides better user experience on a web site in the form of faster page load times, in return this is rewarded by most search engines – including Google.
Whether you choose a dedicated server or a served server solution choosing the fastest solution will benefit you.
How does faster hosting help SEO?
Research has shown that by increasing page load times by even a fraction of a second transactional pages can have a serious dip in their effectiveness to convert and (as would an informational page) have a higher bounce rate. Search engine’s assume a high bounce rate to mean the page content is not relevant to the searches carried out and begin to drop your website from the SERPs for that phrase – thereby having a direct impact on the SEO of your website.
Basically, if you’ve done everything else, then it’s something that you have to do.
Research your hosting provider to find out the speed of their network as the hosting network’s bandwidth capabilities will have a huge impact on the performance of your server solution.
In the UK for example the fastest hosting network is owned and managed by UKFast.