SEO Auditing

A full SEO audit looks at your website, and the competitor’s, to help us identify what SEO tricks and techniques to use to get you the best results, and return, in the shortest time.

Most SEO agencies will apply the same techniques to every website in the hope that something works. They will sign you up to packages without doing a thorough online review, and without really knowing the strengths and weaknesses of your website.

Here at GrowTraffic, we believe this is a waste of your money.

An SEO audit is the only way to be sure the approach to boosting your rankings is measured, effective, and thoughtful.

There are two sure fire ways to rank number one in search engines: have a well optimised website, and beat the competition. You won’t rank highly if you have one without the other, so a good SEO programme will include both.

Having a well optimised website means it is ‘correct’. It has in it all the bits of information that Google, for the sake of argument, use to rank websites. Without telling Google what it needs to know, your website is not going to rank.

As SEO agents, we will go through your website to make sure that all the necessary ‘onsite’ bits of information are present and correct.

But doing that without an SEO audit is like trying to fix a car without diagnosing the problem. Pointless, and potentially very expensive. After all, how do we know what to fix if we don’t know what is broken?

Beating the competition is the other element of ranking highly on search engines. You only need to beat the best person out there to rank number 1. If your competition aren’t doing very much activity, you don’t need to do very much activity either.

So without having a SEO audit, you might be paying for more onsite content or activity than necessary.

A sobering thought.

Almost all SEO and Digital Marketing agencies will offer a free onsite audit, which is great. We offer the same. And a free SEO audit will go a long way in helping you understand the strengths and weaknesses of the way your website has been optimised.

Whilst there are a number of free SEO tools, a free web crawl only shows you half the picture. We carry out competitor and market research, use several of the best SEO audit tools to review our clients’ websites, then we analyse the SEO audit tools’ results and interpret them based on the other research we’ve carried out.

Of course, having a well optimised website is really important, but so is choosing the correct keywords, adding regular content, and fixing any usability problems on your website.

A full onsite SEO audit from GrowTraffic will help you identify and tackle a broader range of issues than just having the free web-crawl.

Basic

£ 100

one off fee

Onsite optimisation report

Backlink profile

Duplicate content identified

Speed check

Keyword search volumes

Keyword competitor identification

Traffic acquisition information

StandardMost popular

£ 250

one off fee

Onsite optimisation report

Backlink profile

Duplicate content identified

Speed check

Keyword search volumes

Keyword competitor identification

Keyword recommendations

Traffic acquisition information

Traffic volume analysis

Competitor analysis

Target audience identification

Persona creation

Tone of Voice recommendation

Enhanced

£ 200

one off fee

Onsite optimisation report

Backlink profile

Duplicate content identified

Speed check

Keyword search volumes

Keyword competitor identification

Keyword recommendations

Traffic acquisition information

Traffic volume analysis

Competitor analysis

Want more information? Get in touch!

What Is Included In An SEO Audit?

An SEO audit will first focus on your website by looking at:

  • How many people are looking at your website and when
  • How they are finding you
  • What they do when they get on your website

We will also look at the SEO technicalities of your website:

  • Backlink profile
  • Onsite optimisation
  • Domain authority

Next, we will look at which keywords are going to give you the best chance of ranking. Unlike some SEO agencies, we don’t like to choose too many keywords-why spread your efforts thinly and run the risk of not doing any of them well. We chose keywords and variants based on:

  • Search volume of keywords
  • Competition on relevant keywords
  • Key word variants and long tail semantics

Analysing what your competitors are doing is a really important part of planning your digital marketing strategy.

Without knowing why your competitors are ranking higher than you, how do you know how to beat them?

Having a full SEO audit, whether you are planning on doing your own SEO or engaging an expert, is a solid first step in a well rounded digital marketing plan. 

Please get in touch if you’d like to see an seo audit report sample, we’d be happy to share with you the kind of bespoke seo audits we carry out for our clients.