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Web Analytics

To be a true online marketer you’ve got to be a master of the web analytics package – they all opperate in a very similar way, providing the user with the ability to drill down to certain degrees to get a better understanding of what the website visitor is doing on the site.

A clear understanding of user journeys, bounce rates, average time on page, can all lead to better website conversion rates, whether that be visitor enquiries via a contact form, telephone call or products bought through the sites online shop.

there are many different web analytics packages available, for most sites, Google Analytics will suffice however there are other many of which are paid for, some that rely on java based cookies, others that are based on server log files and a new breed that uses a hybrid mixture of both cookies and server log files.

To discuss how GrowTraffic can help your business get the most from web analytics contact us now.