Title graphic for GrowTraffic blog about hybrid working

Following the past 12+ months of lockdown restrictions and working from home, the question on every business owners mind is “is hybrid working the future?”. In this blog, we’re going to discuss whether hybrid working is best for your business and share our tips for achieving success whilst hybrid working.

Hybrid working is nothing new for GrowTraffic. Our team were working flexibly long before the COVID-19 pandemic.

We have always encouraged a hybrid approach to work, with our team choosing to work some days from the office and some days from home (or a café, park, etc.). And it has always worked really well. For us at least.

What Is Hybrid Working?

Hybrid working (also known as blended working), allows employees to split their time between the office and their home.

Some companies will require employees to work a minimum number of hours from the office each week. The remaining hours can be spent working remotely.

Other companies will allow their employees to choose when to work in the office and when to work remotely. However, these companies may require employees to be in the office for business meetings, team meetings, conferences, training and events etc.

Is Hybrid Working Best For My Employees?

Being forced to work from home showed us a new way of working. It highlighted the negatives of spending so much time in the office.

And although working remotely had its benefits, there were also downsides to working from home full time, such as a lack of communication, isolation and poor employee mental health.

Hybrid working, on the other hand, offers the perfect combination of both. The flexibility of hybrid working paired with the time that employees save by not having to commute to the office will help employees achieve work-life balance.

Employees will be able to fit their work around the rest of their lives and will have more time for other commitments, such as their families and hobbies. Plus, when working remotely, your team will save money on commuting (petrol, car insurance etc.).

working from home as part of hybrid working

Many people find that they are happier and more productive when working from home, as they work in hours when they feel most engaged and motivated. But having the option to go into the office is also important.

Employees can enjoy the benefits that come with being in the office, such as collaborating with colleagues face to face and having productive meetings. The social element of being in the office with colleagues/friends is also integral to the mental wellbeing of your team.

Is Hybrid Working Best For My Business?

Hybrid working leads to happier employees. And that’s always great for business. Time and time again, studies have shown that employees with a healthy work-life balance are more productive, engaged and motivated when working.

As well as increasing productivity, having a happy team can also reduce absenteeism and staff turnover.

Hybrid working can also lower your business costs considerably. Your company can downsize your office space, effectively cutting down the costs of rent, office supplies and other business expenses. If you want to keep your current office, you can rent out some of the office space to freelancers or people looking to hot desk.

Hybrid working also provides your company with access to the very best talent when recruiting. It is a sought after company benefit that employees love. Plus, candidates that live further afield can also apply. This will allow you to diversify the workforce and attract the best job candidates.

Top Tips For Achieving Success Whilst Hybrid Working

GrowTraffic is a digital marketing agency that has used the hybrid working model since the day we opened our doors. AOver time, we have learned the “do’s and don’ts” of hybrid working. If you want to make a success of hybrid working, there are a few things you need to do:

Provide Your Team With The Right Tools

Your employees should have the tools and resources they need to work productively from home or the office. They should be able to access their workloads, emails, files and calendars regardless of where they are working.

And they should have the tools and resources they need to communicate effectively, collaborate on projects, manage their workloads and work seamlessly as and when they need to. Some of our favourites include Asana and Zoom.

Communicate Regularly

With the hybrid working model, your team won’t be together as regularly as they used to be. So, it is crucial that you communicate effectively with your team.

Aside from having business meetings, make time for team meetings and get-togethers. Meeting up regularly with your team (or having a fun, informal virtual meeting) will boost morale and create a positive workplace environment.

At GrowTraffic, we have a GT Team WhatsApp group that allows us to talk every day.

Put It In Writing

There may be some employees that prefer to work from home and would avoid going to the office if they could. But for hybrid working to be successful, your whole team needs to be on board.

Aside from outlining what you expect from your team, you may want to write certain guidelines into the company policy and employee contracts. For example, you may decide that all employees must attend business meetings in the office. Or that they must work a minimum number of hours from the office.

Prioritise Employee Wellbeing

One of the few downsides of the hybrid working model is that some employees are left at risk of overworking and burning out.

To keep your team happy and healthy, we suggest checking in with your employees regularly (one-to-one if possible) to ensure that they can manage their workload and are not overwhelmed or stressed.

 

GrowTraffic is a digital marketing agency based in Lancashire and Yorkshire. We specialise in SEO but provide a wide range of digital marketing services. Read more from our blog here.

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