Yes. Reputation management is important for SEO. Reputation management should always be taken into consideration when carrying out SEO tactics.
In this blog, we’re going to outline why reputation management is important for SEO and share our tips for combining your reputation management and SEO efforts.
Reputation Management And SEO: The Difference
Reputation management and SEO may be closely connected, but they are two entirely different things.
Reputation management is the process of managing the reputation of your brand – in this case, across all digital platforms. This includes managing your business profiles and responding to reviews, comments and mentions on:
- review websites, such as Trustpilot, Feefo and TripAdvisor (if applicable)
- online web directories, such as Yelp, Google My Business, Yahoo etc.
- social media channels
- your business website (if comments are allowed).
SEO, on the other hand, is the process of making your brand visible on the search engines so that your target audience can find you.
It includes on-site SEO and off-site SEO, which work simultaneously to build a strong online presence and indicate that your website is trustworthy, relevant and useful for web users.
On-site SEO includes the optimisation of your website for specific keywords that you want to rank for. Off-site SEO is the process of updating and maintaining web directories, optimising your social media channels and building backlinks.
Why Is Reputation Management Important For SEO?
Most people will come across your brand for the very first time on the SERPs (search engine results pages). And as we know in the world of business, first impressions count.
If a web user doesn’t immediately get a positive first impression of your brand, they will keep scrolling and choose one of your competitors instead.
Have you ever heard the expression: you can’t polish a turd? If you haven’t, I’m sorry for being the one to introduce you to it. 😂 But, it’s very fitting for this topic.
Basically, if your brand reputation is bad, it is challenging for anyone (even SEO professionals) to make it look good on the SERPs. And this is because the top end of the SERPs tends to be overshadowed by social media sites, review sites and directory sites.
For example, if you search for a local product or service on Google, such as “PR agency Manchester”, the SERPS will provide a list of Manchester-based PR agencies. And each listing will feature the name, Google review, address and contact details.
Similarly, if you search a brand by name, the SERPs won’t just show you the brands website, it will show you the brand’s Trustpilot account and Google reviews.
Plus, there will be links to its social media channels, which will also have reviews. And more often than not, ALL of these websites and reviews appear on page one of the SERPs.
Tips For Reputation Management And SEO
Unfortunately, it only takes one particularly bad review or experience to damage your reputation. And like we said, a bad reputation is difficult to hide on the SERPs. So, carefully and consistently managing your reputation is crucial.
Here are our top tips for reputation management and SEO:
Take Advantage Of The Websites At The Top Of The SERPs
As we mentioned previously, if someone searches for your brand, the first search engine results page will usually include your website, your social media channels, your TrustPilot account and other review sites. It may also include a Google Knowledge Panel.
Thankfully, you have control over almost all of these top websites. Ensure you properly optimise and add valuable content to your website and your social media channels.
Then, set up a Google My Business account and a company profile on popular review sites and ensure they are well optimised. Google My Business is a great tool with a ton of features – utilise it!!!
Keep A Close Eye On All Digital Platforms
Setting up alerts can help you keep an eye on the various websites and platforms mentioned above. Although it can be time-consuming, it is important to ensure these platforms are regularly checked.
If you receive a negative review, you want to be able to respond and rectify the situation before it escalates out of control.
Plus, regularly updating these platforms and websites will boost your SEO efforts.
Be Active On Social Media
Aside from responding to and rectifying negative reviews, social media is a great way to build positive connections with your customers and engage with your target audience.
Replying to comments (good and bad!), answering customer questions, responding to direct messages and regular posting will help create a positive business reputation.
Go The Extra Mile To Boost Brand Reputation
Reach out to local newspapers and news outlets and share positive company news and updates.
Have you reached a huge milestone? Is your business celebrating a big achievement? Did your team raise money for charity? Did your business do something to help the environment? Did your business do something to help the local community?
Shout about the positives! And encourage others to do so.
Get In Touch
Reputation management could be the difference between a web user clicking on your website and scrolling straight past it. It could be the difference between a user wanting to know more about your brand or wanting to know more about your competitor.
If you would like help with your reputation management and SEO strategy, get in touch with GrowTraffic.
GrowTraffic is an award-winning digital marketing agency based in Lancashire and Yorkshire. We specialise in SEO and Content Marketing – but we offer a wide range of digital marketing services.
Alternatively, check out the GrowTraffic blog for tons of advice, tips and helpful guides.