We all make mistakes from time to time, and I’ve made some stonkers in my time. 

(I suppose I will continue to do so until the day I die), but the most important thing is learning from them. This is especially true in search marketing but applies to every walk of life, I guess.

When something goes badly in search, it triggers a series of unfortunate events. It always feels like everything is out of control and running away from you. It can be pretty hard to track back through what’s happened to undo what’s been done. 

Limit the damage or at least point at what has happened and say to the relevant person this is why this has happened, and I’m sorry about it. When I make a mistake, I tend to take it really hard. I spend days (and nights) thinking about what I’ve done, worrying about the consequences, and re-going over the sequence of events that lead it to happen.

 What I should have done difficult (beating myself up over and over again), working out how to take things forwards, the different options that I’ve got. Generally, I write a list with a new plan at some point. 

A man who is angry at his laptop

Sometimes this process involves me making emergency prayers! There is always a level of panic, then at some point, I reach clarity, the moment.  When I can say confidently, this is what I did wrong, this is what I can do to make amends, this is what can never be undone, and these are the negative and positive implications of the situation.

The way I deal with the mistakes I’ve made is probably a negative element of my personality that needs to be worked on; however, being so (overly) analytical about myself does allow me to really reflect on what’s going on, and I’ve had some significant eureka moments along the way.

As search is a process not acting in isolation, it can be pretty challenging to know what it is that you’ve done or not done. 

And so, it’s probably not always worth looking back at the things that have passed you by. Instead, look forward to the strategy for making things better, calming the waters and getting back on with things.

Learning From The Wrong Mistakes

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