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Optimising for a specific key phrase

Recently I decided I would target the Phrase Freelance SEO Consultant. These are the changes I made to the site to make it perform, and I’ll update the post covering what happens and when.

Optimise the page

I already had a page called Freelance SEO specialist, so I thought I would amend this page instead of starting from scratch. It’s worth noting this page didn’t rank in the top 500 for the Phrase.

I amended the title tag, so the critical Phrase appeared first. I then amended the H1 tag to include the Phrase and the H2 tags to include variations of the Phrase.  I also used the firm and italics tag to emphasise the Phrase.

I then waited. A week later, I was at position 55.

Freelance SEO Consultant Links

So I was at position 55; if I’d used the homepage, no doubt I’d have been at position 35 or maybe better. However, I didn’t want to change my core optimisation, which drives traffic to the site. 

That leaves me with a problem because most of the competitors are using their homepage title tag to get ranked. Them all being SEO’s themselves, there’s a good chance they’ll be optimising the page as well as I will be, so the next job is building links.

I built one site wide link – it’s in the footer. I had considered putting this site wide link in the main navigation; however, this is inappropriate at the moment, so the weaker footer link will have to do.

A week or so after the footer link went in, I got a boost; the site started to display at position 36. I’ve built some links from some of the people I’ve been working with to get a bit more of a boost. Now I’m at position 30.

The following job is some article marketing based around the phrase freelance SEO consultant with links linking back to the page.

SEO consultants should use analytical tools to measure SEO efforts


I carried out some article marketing for the phrase freelance SEO consultant, which drove the page up to 13 for a week, or so the Phrase teetered from 13 – 11. Still, it wouldn’t tip over the page. 

I have now carried out link building commenting on related blogs that allow followed links – as from this morning (5th July 2010). 

I am now at position 9 for Freelance SEO Consultant in Google UK. I will be building more links to get this site to move higher in the coming weeks.

Optimising for a specific key phrase

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