Recently I decided I would target the Phrase Freelance SEO Consultant. These are the changes I made to the site to make it perform, and I’ll update the post covering what happens and when.
Optimise the page
I already had a page called Freelance SEO specialist, so I thought I would amend this page instead of starting from scratch. It’s worth noting this page didn’t rank in the top 500 for the Phrase.
I amended the title tag, so the critical Phrase appeared first. I then amended the H1 tag to include the Phrase and the H2 tags to include variations of the Phrase. I also used the firm and italics tag to emphasise the Phrase.
I then waited. A week later, I was at position 55.
Freelance SEO Consultant Links
So I was at position 55; if I’d used the homepage, no doubt I’d have been at position 35 or maybe better. However, I didn’t want to change my core optimisation, which drives traffic to the site.
That leaves me with a problem because most of the competitors are using their homepage title tag to get ranked. Them all being SEO’s themselves, there’s a good chance they’ll be optimising the page as well as I will be, so the next job is building links.
I built one site wide link – it’s in the footer. I had considered putting this site wide link in the main navigation; however, this is inappropriate at the moment, so the weaker footer link will have to do.
A week or so after the footer link went in, I got a boost; the site started to display at position 36. I’ve built some links from some of the people I’ve been working with to get a bit more of a boost. Now I’m at position 30.
The following job is some article marketing based around the phrase freelance SEO consultant with links linking back to the page.
I carried out some article marketing for the phrase freelance SEO consultant, which drove the page up to 13 for a week, or so the Phrase teetered from 13 – 11. Still, it wouldn’t tip over the page.
I have now carried out link building commenting on related blogs that allow followed links – as from this morning (5th July 2010).
I am now at position 9 for Freelance SEO Consultant in Google UK. I will be building more links to get this site to move higher in the coming weeks.
Optimising for a specific key phrase
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