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Outbrain, Taboola, and Zemanta: Which Converts Best?

In this current decade, all forms of content and digital marketing are very successful areas of business, and all of these people are looking for fresh and innovative ways in which they can convert the better ones.

These platforms are quickly becoming one of the most effective ways in which all marketplaces can advertise their content. In this case, this blog is all about the difference between Outbrain, Taboola and Zemanta.

How Are They All So popular?

The three of them, Outbrain and Taboola, are the most popular ones for all content and digital marketing purposes, mainly because of their platform level and how long they have been active in the current market.

Taboola is known for being a more straightforward kind of content link and a marketing tool for all publishers and marketers, as well as these big media mogul companies.

Outbrain has over 250 billion certified recommendations every single month. That, in turn, helps with the reader’s new experiences.

What Factors Help Decide The Taboola vs Outbrain Decision?

Both of these platforms, Taboola and Outbrain, are very popular in the current marketing market. However, to make the right convert link, you will need to consider your business’s overall needs, company budget and many other factors to make this executive decision.

The main points that help to make this decision are as follows:

  • The Taboola vs Outbrain guidance options
  • The Taboola vs Outbrain overall user experience
  • The Taboola vs Outbrain quality amount and its performance
  • The Taboola vs Outbrain is the best area of expertise that helps with their content
  • The Taboola vs Outbrain pricing options

talking to your team can help you find blog content ideas that convert

What Is The Difference Between All Three Of Them?


Outbrain being the great platform that it is, unfortunately, is one of the outdated options for advertising as it has such a significant share of the current advertising market. Nevertheless, they are used by many popular brands.

This kind of company also works with businesses on the higher and lower end of the spectrum, but whilst you are considering this, they will want you to have a certain number of views as a publisher.

But as an advertiser, you will have the option to pay them straight away.


Taboola, like Outbrain, is one of the well-dated options and has been a known competitor for over a decade. They have a similar work pattern in which they focus and direct comparable comparisons because of how close they are.

Taboola is much easier to navigate and get used to as a publisher and marketer because their requirements are much easier to work with, whereas Outbrains levels were way too high.


Zemanta is a smaller kind of business that isn’t as out there as the other two networks we have previously mentioned. This platform is great if you don’t have the traffic you need from other sites.

There are so many problems with this kind of platform as you don’t have direct access to your content, many other issues, and restrictions; plus, they also use work and content that isn’t theirs but claim that it is and many other bad points.

What Does This Taboola vs Outbrain Competition Mean For Advertisers?

Taboola and Outbrain are two of the most prominent digital advertising outlets that are most definitely known but are unfortunately right at the bottom of these publishers’ content. The reason for this is that they now have competition with Google and also Facebook.

What is the background of Taboola and Outbrain? 

In the past, Taboola and Outbrain have been rivals in this marketing game in which they were able to help all of these different advertisers to learn and earn their traffic and for these publishers to gain more revenue from each visitor that goes to their site.

Even the people that don’t necessarily recognise them by their name but by their work will be through the targeted ad placement at the bottom of any of their articles to attract more visitors.

What are some of the benefits of this merger between these two platforms? 

Whilst the exact points are determined to seal a convert, all their customers can expect excellent benefits. Some of them are:

  1. Better advertiser choice
  2.  Improved advertising efficiency
  3.  A greater level of revenue, user engagement levels for publishers, mobile networks, and overall mobile outlets
  4. Improved and accelerated innovation
  5. A quicker consumer experience


Which Is The Better One?

Overall, Outbrain is the better option as far as a convert is concerned.

This is because they will help you get so much more traffic than the other ones, but the only issue is you will need to keep an eye out for the conversion rates as that can be a bit of a confusing part of the puzzle.

It is an exciting equation because the more traffic you receive, at an even lower rate than what Taboola has, the kind of traffic that you get from this will have a higher rate overall.

Outbrain, Taboola, and Zemanta: Which Converts Best?

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