The copy we put into our blog posts, is undeniably different than other pieces of copy we weave into our websites. In fact, blog content should be the opposite of other content like product descriptions and sales pitches – but why? This GrowTraffic blog aims to delve deeper into some of the reasons to avoid writing about your products on your blog.
Of course, as a business owner, you believe that your products and services are the best in the industry! With this being said, however, it is important that this bias doesn’t shine in specific types of copy, such as blog posts. Writing about the benefits and features of your products is something you should keep to the product descriptions and in fact, blog posts should be informative, and educational and set you apart from your competitors – but not in a way that sings praises about your offerings!
Why You Shouldn’t Write About Products In Blog Posts
What exactly are the reasons to avoid writing about your products on your blog? Let’s explore.
Lack Of Trust
When considering investing in a product or service, over the top sales posts can do the opposite of what they intend to do. When a piece of content is filled with bias, it may cause readers to be put off investing, leading to a lack of trust.
Think of the role of a salesman – it is to sell! That isn’t however the first and foremost role of a content creator. In a nutshell, it is best to look at it this way.
More bias = a lack of trust.
Potential customers want to be told the truth. They want to be educated and informed on what works for them, which is why they turn to your blog in the first place. A blog post is a great place to start building on the ever important relationship between you and the consumer, building their trust so that eventually they invest in your products. Filling your blog posts with bias and sales focused jargon will only turn them away!
Writing about your products on your blog and using this form of content as a sales pitch can make it less shareable – the whole point of creating compelling blog posts!
Whether it be search engine exposure, social media sharing or link building, you want the content you share in your blog to be shared far and wide – gaining more and more awareness for your brand! If you look at the sales funnel – gaining awareness is at the top – which is where a blog post and its shares come into play! Selling products isn’t until much further down the funnel.
You can learn more about the sales funnel here.
Being too sales focused on your blog can lead to fewer shares, which can negatively affect your SEO and your relationship with website visitors.
Users Don’t Like It
This is enough of a reason in itself. The key to a good ranking website is to appeal to the user experience that search engines prioritise so heavily. Due to this, one of the main reasons to avoid writing about your products on your blog is quite simply that users don’t tend to like it!
Relate it to this – you’re watching your favourite tv show and get interrupted by an advert. You’re listening to your favourite podcast which is interrupted with a sales pitch. How does this make you feel?
Users tend to turn to a blog in order to gain new insight, be educated and find valuable content that answers their questions – they don’t want to be bombarded with your products!
As a matter of fact, in the landscape of instant gratification that we find ourselves navigating thanks to the internet, users are becoming less and less tolerant of sales pitches interrupting their quests to find relevant and informative information.
Writing Blog Posts With GrowTraffic
At GrowTraffic, we have a team of experts, dedicated to writing high quality blog posts across a wide variety of industries. Both to improve SEO and better the user experience for your clients, our team of content marketers can help you get the most out of your blog posts.
Sure there are many reasons to avoid writing about your products on your blog, but there are so many things your blog could benefit from!
If you want to learn more about how to produce high quality blog posts for your business, get in touch with a member of our team today!
You can reach us by calling 0161 706 0012 or dropping a line at firstname.lastname@example.org.