One of the most effective forms of marketing comms is writing and publishing online press releases. The press release generates external content, which is essential for the promotion of your brand and your website. It also allows for the creation of backlinks to your website, which should be targeted around specific keywords and these, in turn, generate and drive traffic back to the website.
Press Release Services
GrowTraffic will write and publish the online press releases on reputable online PR websites and well established traditional publications, generating backlinks, as well as distributing the press release to a number of publications for review.
Online PR vs Offline PR
Although the purpose of online PR is to produce external content and links back to your site (thereby strengthening your site for targetted keywords), a well-structured press release will often be picked up by other organisations and reproduced, again increasing the visibility of your website.
As copywriting specialists, GrowTraffic will create press releases that don’t only help you grow your presence online, but which will also engage journalists in well-respected publications to help you generate the maximum reach and lead industry conversations.