Google My Business is a powerful but often overlooked tool, for businesses looking to ramp up their digital presence – particularly in their local area.
Every business needs a Google My Business account – just like social media, it’s an essential part of your online strategy to reach and engage with new and existing customers. A GMB profile enables customers to find your business easily, check reviews and ratings and gives them a first ‘taste’ of your brand.
First impressions count so setting up your profile the right way is vital – don’t turn customers off by not having even basic information available, such as opening hours. The more information you can add about your business, including; images, services and events, the better.
Google My Business Management is particularly helpful for businesses looking to attract customers within a specific location. Your GMB profile links through to Google Maps and Google Local, meaning a profile optimised correctly will attract the attention of customers in the right location.
Ideal for businesses with multiple locations, Google My Business management should be an essential part of your local marketing strategy.
GrowTraffic have the knowledge and experience to create and optimise business listings that rank highly in Google Search Engine Result Pages (SERPs), meaning more customers will see your business when searching for products or services you offer. Our engaging copy and the right amount of information will convince customers to click through to your website.
Our ongoing service can help boost and protect your brand reputation by replying to reviews – good or bad. Reviews and how you handle them are important to customers. We have the experience to engage with customers appropriately, converting them to advocates of your business.
Of course, one of the primary reasons to use a Google My Business Management service is to simply save time! When you use GrowTraffic, your dedicated listings manager will routinely update your listing, post new content and engage with customers on your behalf. This leaves you free to get on with growing your business in other ways, whilst the digital experts look after your GMB listing.
Setting up and using Google My Business is completely free, but just as with social media, it isn’t a one-time job. To be truly effective, your profile needs updating and optimising on a regular basis. Especially important as Google frequently add new features to the service or remove older ones.
Our Google My Business Management service includes the initial set up of your business listing and ensuring your business is categorised with your prime keywords. One of our SEO copywriters will then write meaningful and Google-friendly copy for your listing, including a business description to ensure a greater chance of your company ranking higher than your competitors.
To ensure your listing remain fresh and relevant we will add content on a routine basis and engage with customers on your behalf. This can include responding to reviews and comments, managing reviews, and adding your latest services or products.