Your brand is one of your businesses most valuable assets. We work with start-ups or established small and medium business owners to produce a cohesive brand, offering and background research.
We follow a tried and tested process to develop your brand, turning your business idea into a reality.
Brand development is the process of creating and strengthening your brand, so this could be coming up with an identity for your business idea or working on your existing brand to make it stronger and stand out from your competitors.
Brand guidelines production isn’t a simple task, it requires an eye for detail and consistency.
We will produce a clear brand book for your business, which can be used to ensure that your messaging and look is consistent.
We can work with you to either update your existing logo or think outside the box and come up with something fresh and new.
Your logo says a lot about your business and needs to instantly resonate with your audience.
Understanding your audience is key to establishing your tone of voice. If your tone doesn’t resonate with your customers, then you won’t succeed.
We help you to establish your who your audience are and how you should be speaking to them.
We can produce a market research plan for your business which allows you to gather crucial information on your target audience and competitors.
We can do research on your behalf too, speaking to potential customers or creating surveys.
We can produce a structured framework for you to base your messaging on, including an elevator pitch and strapline production.
Your messaging framework is a representation of the value promises your business, product or service is making to customers. It needs to be cohesive with the look of your brand and what you are offering.