Content marketing has revolutionised the way we engage with our customers and is something we all need in order to stay on top of competitors.
However, creating quality content for our business is a time-consuming process, which is why most businesses now outsource their content to bloggers or SEO copywriters.
As well as saving time, out-sourcing your content marketing to a blogger or an SEO copywriter will also ensure that you have persuasive, on-trend content that has been designed intentionally for your audience.
A good blogger or SEO copywriter will create content that is unique, varied and grammatically correct.
What Is The Difference Between A Blogger And A SEO Copywriter?
Choosing between a blogger and an SEO copywriter is hard because they’re both so similar, right? Wrong. In fact, bloggers and SEO copywriters are more different than you think.
Let’s start with bloggers. Blogging originally began as a hobby and was picked up by people around the world who wanted to share their interests with other people.
Over the years, blogging has developed into a profession in which bloggers are paid to write influential content for businesses websites.
Bloggers are talented in writing an article in a way that really speaks to an audience. Blogs are often opinion based and relatable to the reader, which makes them a great source of marketing.
SEO copywriting is a whole different kettle of fish. First, let me tell you what SEO copywriting actually is (you’d be surprised at how many people can’t quite get their head around it).
SEO copywriting is a form of writing that contains key phrases to help your on-site content rank higher in search results and ultimately, drive quality traffic to your website.
So, much like a blogger, a good SEO copywriter will also write engaging, on-trend content for your website. The difference is, a SEO copywriter will narrow down the best keywords for your website and create on-site content that is optimised for these keywords.
This way, your website will receive a high ranking on the major search engines like Google and Bing. And a higher ranking means more traffic to your website.
What Are The Benefits Of Hiring A Blogger?
It’s important to note that bloggers don’t just create content for the sake of creating it (because what would be the point in that?). There are numerous benefits to hiring a blogger for your business.
For example, a blogger will write quality content designed to attract your target audience and will compile a list of interesting blog topics that resonate with your audience. Bloggers will write content in the tone and style of your business.
Also, hiring a blogger will also free up your time so that you can focus on other aspect of your business. Professional bloggers are used to writing for a range of industries and will stay up to speed on the latest industry news.
What Are The Benefits Of Hiring A SEO Copywriter?
Unlike traditional copywriting, SEO copywriting is often overlooked. And it shouldn’t be! In fact, if your thinking of outsourcing your content marketing, a SEO copywriter is most definitely the way to go – take it from the professionals.
Bloggers are great! We love them. But a blogger will not be as beneficial to your business as a SEO copywriter and here’s why.
A professional SEO copywriter will not only deliver excellent content; they will also develop a strategy that will help your website rank higher in Google and other search engines and convert potential customers from the awareness stage to the buying stage.
Unless you’ve got a hell of a lot of time on your hands, you won’t be keeping up with the ever-changing Google algorithms. A SEO copywriter will keep on top of Google updates to ensure that your website doesn’t plummet down the rankings every time Google decides to try something new – it happens more often than you think!
A SEO copywriter will research and identify the keywords that are going to bring you traffic. They will then weave these keywords into your existing on-site content and create new content containing the keywords.
By doing this, your SEO copywriter is pushing your website higher up the search engine ranks and putting it directly in front of the audience that is actually interested in the product or service that you offer. A good SEO copywriter will also create articles and content that is designed to convert potential consumers into buyers.
I could go on forever about the many benefits of hiring a SEO copywriter, but I don’t fancy boring you to tears. Oh, did I mention that SEO copywriting is what we do here at GrowTraffic?
Get In Touch With The Professionals
At GrowTraffic, we are experts in search engine optimisation and content creation amongst other things.
So, if you’d like a fabulous SEO agency to take on all aspects of your copywriting, including keyword research, web ranking reports, competitor research, onsite optimisation, ongoing content plan, onsite content, offsite content, content distribution and link Building – get in touch here! Or call us on 0161 706 0012.