Every good digital marketing strategy will include email of some sort – this could be sales messages, newsletter, or special offers. Whatever the content of your emails, there are a few basics you need to get right first!
Before you even start designing your newsletter or crafting a professionally written sales message, you need to know how to ensure your email has a good chance of landing in the recipient’s inbox.
Yes, we’re talking about spam filters. The nemesis of marketers.
The good news is that there are a few things you can do to reduce the chances of your email being filtered out from recipients’ inboxes.
BeatThe Spam Filter! (Infographic)
Make Your List Organic
Nobody likes being added to mailing lists. Ensure your list is comprised of subscribers who have signed up organically and want to read your emails.
Clean Your List
Your mailing list will date as email addresses become defunct. Ensure you are cleaning your list regularly to remove old addresses.
Avoid Spam Trigger Words
Learn about spam trigger words and avoid using them, particularly in the email subject. As well as triggering spam filters, trigger words will just turn recipients off. This is a great resource for spam trigger words.
Keep the Design Simple
Spam filters are also sensitive to badly designed email – differently sized and colour fonts. Keep your design clean, easy to read and classy.
Make It Easy To Unsubscribe
Recipients unsubscribing isn’t ideal, but it needs to be easy if that’s what they wish to do.