Running PPC campaigns on Google Ads allows you to choose between a few different bidding strategies. And chances are, you may have hesitated before picking between Target CPA and Manual CPC.
In this blog, I’m going to discuss how you can optimise your ads so you can start experiencing the benefits these ads can offer.
Like all things Google, ads can be complex, and the world of AdSense can be quite daunting. AdSense is a way of getting your relevant and engaging ads out there and monetising your ad content in a simple (and free) way. However, there’s a long list of restrictions and policies when it comes to Google AdSense.
In this blog, we will highlight how to use Google AdSense and other ads simultaneously to get the best out of your ads.
What is Ad Blindness?
In this blog, we’re going to give you our top tricks to avoid ad blindness from your visitors!
A phenomenon – known as ad blindness, is widely responsible for poor ad performance.
It is often when searching the web that the informative content you are looking for is surrounded by ‘noise’ – ads (usually in the form of a banner). How often do we click on those ads? Read more